Head of Acquisition - Online Casino

• Join a fantastic squad of seasoned iGaming individuals.
• Driving the growth strategy for the casino.
• Your opportunity to join a fast growing startup.

Our Client is a startup based in the heart of Malta's gaming metropolis. They are in fine fettle to make some serious gains and are looking for your help to pull in the players.

Your role:

• Create and drive the growth plan through focused, data-driven, and ROI based user acquisition strategies
• Be responsible to build and maintain a strong relationship with relevant affiliate partners, advertising networks and publishers
• Manage acquisition marketing budgets across products and generate performance reports of defined key metrics across channels
• Develop acquisition marketing programs to drive new customer base and build strong loyalty among users since the start
• Manage creative marketing processes from idea creation to delivery for sweepstakes
• Manage brand as part of expansion strategy and improve brand awareness globally
• Manage business analytics to track and analyze data and conduct testing of new user acquisition channels
• Lead and strengthen a team of acquisition specialists

  
Desired skills and experience:  

• Expert in performance marketing
• Very analytical and number driven
• A great understanding of mobile channel and social media as acquisition drivers next to others
• Knowledge of iGaming affiliate business

Other specifications:

• B2C digital marketer
• An entrepreneur at heart
• Self-motivated and resourceful
• Excellent written and verbal English communication skills

 
Job level:
Senior, 8+ years of working experience in digital marketing with at least five years in the performance marketing.