Audience Analyst

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  • Location


  • Reference

    MKD 12232

  • Salary



  • Type


The Role

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A leading iGaming company which offers products in the Casino and Sports Betting sectors are seeking to recruit an Audience Analyst who will be responsible for leading the implementation and audience development for their digital acquisition offers. The role holder will define strategies on how to use first-party data across the company’s digital inventory, whilst continuously gathering new data to enhance these strategies.

Key Responsibilities include:

  • Overseeing audience management for paid and owned media, cross channel customer engagement, testing, and measurement;
  • Organising analyses using multiple data sources to develop audience-based testing;
  • Creating and managing processes and frameworks to leverage acquisition marketing automation;
  • Liaising with internal or external data management teams to collect online data, support data onboarding and data integration;
  • Capturing and documenting requirements and opportunities based on insights gained.

The Candidate

  • Bachelor’s degree in Statistics, Economics, or related field. Advanced degree preferred;
  • Fluency in English, both oral and written is essential;
    Fluency in German would be considered an asset;
  • Experience in analytics, preferably in database marketing;
  • Advanced analytical skills;
  • Strong verbal and written communication skills;
  • Excellent web analytics skills;

The Company

A leading iGaming company which offers products in the Casino and Sports Betting sectors. With ever-increasing employees, this company offers on-the-job career development whilst learning from your peers.

The Benefits

  • Competitive salary + Performance Bonuses
  • Multicultural company
  • Health and Dental Insurance
  • Subsidised Parking
  • Sports incentives & Childcare
  • Opportunities to develop and grow
  • Relocation Assistance
  • Social events
  • Office sea-views

The Location

Malta is a small archipelago in the Mediterranean Sea, south of Sicily. It is an independent member state of the European Union and home to a little less than half a million people. It is English speaking and salaries are paid in Euros.

Malta is extremely popular for relocations, boasting as it does low domestic tax rates, Schengen Area membership, a rich history, a vibrant and active social scene, and the highest average number of days of sunshine per year in Europe.

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