Biddable Media Manager

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  • Location

    Isle of Man

  • Reference

    MIR 11961

  • Salary

    £45,000-£50,000

    £45K-£50K

  • Type

    Permanent

The Role

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Our Client, a fast-growing Online Gaming Company, is looking for a Biddable Media Manager who will join their team of professionals. The ideal candidate will be reporting to the Head of Performance Marketing and work closely with the team of Digital Marketers.

You will be responsible for finding and testing new and emerging marketing channels with a primary focus on increasing Acquisitions of new & profitable players. You should have a strong work ethic, be self-motivated and above all results driven. We are looking for candidates who want responsibility and have the desire to achieve.

Other Key Responsibilities include:

  • Develop and grow the affiliate channels through existing and new affiliate partnerships;
  • Actively seeks, identifies and commercially contracts with new and profitable affiliates;
  • Plan and execute the marketing strategy for affiliates and to meet budget and revenue targets;
  • Communicate with top performing affiliates on a regular basis via e-mail, phone, newsletters and forums and maximise their profitability;
  • Liaise with the campaign/product teams in order to maximize and optimize commercial agreements by creating strong promotions;
  • Liaise with marketing team to ensure timely execution of cross-channel promotional activity using in-house software for the communication of marketing campaigns;
  • Provide a weekly update of marketing spend by the affiliate channel and provide weekly commentary updates as required;
  • Carry out regular market research and competitive analysis and work together with the team to originate and execute innovative affiliate strategies and promotions;
  • Attend affiliate conferences and other events/meetings as required;
  • Utilise social network channels as appropriate to include but not limited to Twitter, Facebook etc;
  • Understand and proficient in the use of affiliate software;
  • Liaise with the Finance department in managing affiliate invoicing and payment;
  • Support the Head of Digital Marketing in the execution of their duties;
  • Support the Affiliate Management team;
  • Attendance and contribution to monthly operational board meetings.

The Candidate

  • Digital marketer with a minimum of 4 years hands-on experience managing various paid media roles;
  • Expert knowledge of Display Advertising and Media buying as a whole;
  • Deep understanding of the digital landscape;
  • Persistent, not easily giving up and possess the ability come up with creative ideas;
  • Strong analytical and communication skills, with a very strong commercial awareness and focus;
  • Highly organised, able to lead and train staff;
  • Understand the commercial implications of marketing and can translate this to the wider business;
  • Track record of success in a metrics-driven marketing programme

Desirable:

  • Previous experience successfully testing new and upcoming marketing channels;
  • Advanced excel and analytical skills;
  • Advanced knowledge and experience with Google Analytics;
  • Good understanding of CRO concepts.

The Company

A locally based and well-established Lottery Gaming company. They specialise in providing online B2B and B2C online betting services and client management.

The Benefits

  • Healthcare
  • Discretionary Bonus
  • Pension
  • Life Assurance
  • Relocation Support
  • Fast growing company

The Location

The Isle of Man is an English speaking island nestled between the UK & Ireland. As the 8th richest country in the world it takes less than an hour’s flight (with operators including EasyJet and British Airways) from the entertainment and shopping of London. The island offers a remarkable quality of life with short commutes, high salaries, low domestic tax rates, a rich Celtic heritage, and a passionate outdoor pursuits community.

Recently named a ‘UNESCO world biosphere’, the island is simply stunning, with beautiful hills, glens, and beaches. With an extremely diverse economy which includes many of the world’s largest e-gaming companies, it has 83,000 residents, many of which have purposely chosen to relocate there. With unemployment at 1% and crime rate even lower it’s easy to see why this green and friendly Island is nicknamed the ‘Gem of the Irish sea’.

Isle of Man
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