Brand Analyst

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  • Location

    Malta

  • Reference

    MTS 12123

  • Salary

    €45,000

    €45K

  • Type

    Permanent

The Role

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We are looking for a passionate & independent Brand Analyst to join our Client’s Analytics team. You will be reporting to the Head of Analytics, and delivering data analysis together with actionable insights to support the Central Brands organisation. You will work closely with the brand teams and the central acquisition teams to give visibility to activities, identify opportunities, risks and optimise revenue.

You will support the Head of Analytics to establish roadmaps, map deliverables and ensure execution. Motivated and self-driven you will instill and guide the proper forums to share your insights within the organisation.

Responsibilities include:

  • Establishing relevant KPIs and operational metrics to help the business track their success and advance their operations. Taking the lead on providing guidance to the brand team on overall performance channeling other embedded analyst work on CRM and VIP;
  • Becoming the main stakeholder for all brand-related insights, delivering a full analysis of the brand ecosystem;
  • Contributing to the development of BI products: dashboard, self-service tool;
  • Creating forums to review company retention &acquisition performance (Affiliation, SEO, ….);
  • Analysing customer base (CLTV, ROI for affiliation,). Utilising various tools and models to predict future customer value as well as giving an indication of what to expect when entering new markets.
  • Inspiring business stakeholders in making more data-driven decisions as well as providing frameworks o measure success. Developing a test &  learn environment across the business.

The Candidate

  • At least 3 years of experience in a similar role;
  • iGaming experience required;
  • Finance background and/understanding of iGaming P&L is a plus;
  • Advanced Excel & SQL skills;
  • Tableau or QlikView experience is a plus;
  • Understanding of business financials, ROI & profitability;
  • Passion for Analytics;
  • Ability to present complex information in layman terms with clear recommendations;
  • Support business providing actionable insights and track change ROI;
  • Strong customer focus mentality with strong communication skills;
  • Ability to work in a fast-paced environment, flexible and at ease with managing changing priorities;
  • Problem solver with a can-do attitude.

The Company

A well-established online casino company based in Malta. Their team consists of creative and artistically minded people. If you want to love going to work, then this is the place for you!

The Benefits

  • Competitive salary
  • Health insurance
  • Healthy incentives
  • Volunteering opportunities
  • Fun packed office

The Location

Malta is a small archipelago in the Mediterranean Sea, south of Sicily. It is an independent member state of the European Union and home to a little less than half a million people. It is English speaking and salaries are paid in Euros.

Malta is extremely popular for relocations, boasting as it does low domestic tax rates, Schengen Area membership, a rich history, a vibrant and active social scene, and the highest average number of days of sunshine per year in Europe.

Malta
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