Content Lead

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  • Location


  • Reference

    MLP 12153

  • Salary



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The Role

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We are looking for a Content Lead to liaise with our Client’s content team. Reporting to the Director of Product, you will give support to and accomplish the Casino content strategy by ensuring the market realities are used, whilst targets and priorities are reached. You will also constantly optimise internal processes to ensure they have an efficient and effective content team.


  • Identify what resources are required associated with the content needs for each Pod;
  • Liaise with the team efficiently to ensure the production of content pieces is in line with KPIs;
  • Provide regular feedback with regards to the quality of work produced by in-house stakeholders;
  • Coordinate projects across the content layer and optimise campaigns using data and recommendations;
  • Work alongside the Search Expert and Product Operations Manager to carry out cross-functional initiatives and address business needs;
  • Report to the Director of Product on strategy and project development;
  • Be the main point of contact for all content publishing platforms and partners;
  • Manage a team of Content Editors and be responsible for their recruitment, performance, and development;
  • Ensure the content team is in line with other internal supporting departments and stakeholders;
  • Keep pace with affiliate marketing and casino trends, assess and manage agencies and freelancers, together with the overall cost;
  • Cooperate with the sales and design teams.

The Candidate

  • Online content management experience;
  • Experience and knowledge of SEO and search engine marketing;
  • In-depth knowledge of content publishing platform and their coverage in different markets;
  • Ability to work in an efficient, mature and professional manner;
  • Degree qualification in Communication, Journalism, or a related discipline (highly-regarded);
  • Minimum of five year’s professional experience in writing and publishing search engine optimised online content using Content Management Systems (WordPress experience highly-regarded);
  • Experience in iGaming or affiliate marketing industries as an asset.

The Company

A global presence of 9 offices across 4 continents, creating high-quality online leads to customers using our marketing tools and creating substantive content. Centrally located, exceptional offices in Malta.

The Benefits

  • Strong remuneration package
  • Career progression opportunities
  • Multicultural workplace
  • A fast-paced, thriving environment
  • Family-friendly organisation

The Location

Malta is a small archipelago in the Mediterranean Sea, south of Sicily. It is an independent member state of the European Union and home to a little less than half a million people. It is English speaking and salaries are paid in Euros.

Malta is extremely popular for relocations, boasting as it does low domestic tax rates, Schengen Area membership, a rich history, a vibrant and active social scene, and the highest average number of days of sunshine per year in Europe.

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