Conversion Rate Optimisation Manager

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  • Location


  • Reference

    MAM 11905

  • Salary



  • Type


The Role

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The CRO Manager will be responsible for creating and implementing a successful test roadmap for our Client’s interactive casino and sports book as well as communicating with stakeholders at all levels within the organisation to create actionable insights to improve the customer experience. In collaboration with Head of Customer Experience, you will define an overarching research and testing strategy for two key areas:

  • All user journeys originating within the site, for example, the registration and deposit funnels, the welcome bonus funnel and so on;
  • All target audience touchpoints originating outside the site, for example, affiliate landing pages, emails, online marketing campaigns, and so on. In this last respect, the CRO manager provides an optimisation agency service to the Marketing Department as one of its major clients. Stakeholder input is therefore required;
  • Defines and implements the Optimisation and Research (O&R) roadmap in the above areas for the Sportsbook & Casino. Owns and leads O&R roadmap.

Other Principal Responsibilities include:

  • Represent customer and player behavioural data at all stages of the product lifecycle especially at product planning, design, testing, and post-release measurement stages. Evangelises a data and research driven-approach;
  • Define O&R best practice and related governance mechanisms to ensure scientific rigour in research and hypotheses testing;
  • Lead and manage all research and testing (A/BT and MVT) projects from start to finish;
  • Spearhead (and advocate) user testing, usability tests, competitive benchmarking and other relevant tests to feedback into the UX design process and product lifecycle;
  • Analyse results and draw appropriate conclusions based on evidence and statistical tools;
  • Research ideas for new optimisation opportunities;
  • Execute projects and initiative as prioritised within the optimisation roadmaps;
  • Maintain a close working relationship with clients informing on progress and results of concluded tests. (Would need to come up with SLAs and method for prioritising among optimisation/research requests);
  • Organise workstream and mentor direct reports;
  • Participate as a stakeholder in diverse projects and initiatives as required.

The Candidate

Personal Skills & Experience

  • At least 2 years’ experience in creating test plans, using testing software and analysing test results.
  • Knowledge of A/B Testing, MVT and user journey development.
  • Strong knowledge of Google Analytics and other web behaviour and personalisation tools.
  • Experience leading and project managing the web optimisation and conversion for an e-commerce B2C website.
  • A keen eye for the latest trends in usability and conversion rate optimisation
  • Experience working with internal teams and external agencies.
  • Excellent communication and interpersonal skills.
  • A passion for creating a great user experience
  • Preferably degree educated – perhaps in psychology, digital marketing or similar.

Key Attributes

  • A self-motivated individual with high levels of energy.
  • Exhibits a high level of attention to detail.
  • Be a great team player with excellent communication skills and the ability to manage multiple projects simultaneously
  • Highly analytical and data-driven.
  • Numerate and articulate.
  • An outgoing, positive thinker, with consistent levels of evident enthusiasm.
  • Flexible, versatile and copes well under pressure.

The Company

A well-known global Casino operator. They have a friendly team and an office full of fun-loving professionals.

The Benefits

  • Competitive salary
  • Excellent company benefits
  • Office events
  • Fun

The Location

Malta is a small archipelago in the Mediterranean Sea, south of Sicily. It is an independent member state of the European Union and home to a little less than half a million people. It is English speaking and salaries are paid in Euros.

Malta is extremely popular for relocations, boasting as it does low domestic tax rates, Schengen Area membership, a rich history, a vibrant and active social scene, and the highest average number of days of sunshine per year in Europe.

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