CRM Executive

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  • Location


  • Reference

    MHR 12193

  • Salary



  • Type


The Role

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A well-known global Casino operator based in Malta is looking for a highly organised and experienced CRM Executive to assist with the company’s campaign creation & development, developing test & learn programs, liaising with agencies and ensuring best practice in all communication channels are adhered to. The right candidate will report to the Head of CRM (UK) and to the Marketing Director based in Malta.

Principal Accountabilities:

  • Work with the operational team to deliver emergency/site disruption communications during website failure and issues;
  • Work closely with the customer insight analyst and business intelligence team to ensure campaigns are analysed pre and post-delivery;
  • Assist with the creation and maintenance of the central CRM campaign plan;
  • Will require occasional preparation of data for CRM campaigns, with the help of the Marketing Analysts;
  • Ensure all copywriting is optimised and suitable for the relevant channels, and a consistent tone of voice is evident;
  • Ensure that all work is achieved within agreed timelines;
  • Be an expert in the knowledge of the workings and dataflow that builds the databases;
  • Maintain a clear and up to date understanding of the current trading situation of the company, to help influence the CRM campaign approach;
  • Build relationships with the CRM team, Interactive team, Marketing Analysts and the wider estate;
  • Ensure that all work is completed to the highest standard of accuracy and is delivered on time, every time;
  • Work with Finance Business Intelligence team to establish the success of campaigns based on insight gained from the data warehouse.

The Candidate

  • Professional experience gained in delivering multi-channel Marketing or CRM campaigns;
  • Relevant degree;
  • CIM qualifications desirable, but not a requirement;
  • Excellent copywriting skills and command of grammar;
  • Numerate with a high level of attention to detail;
  • A fast learner who can adapt to new and bespoke systems and platforms;
  • Reasonable understanding/experience of working with HTML emails;
  • Strong Excel user, proficient in PowerPoint & Microsoft Word;
  • Exceptional interpersonal skills and the ability to communicate effectively at all levels of contact and in a wide variety of situations;
  • An awareness of the “bigger picture” within a large organisation is essential for this role;
  • Natural self-starter and highly motivated, with the ability to work on own initiative and manage own workload with limited supervision, whilst being an active team player;
  • Ability to prioritise effectively and adhere to strict deadlines;
  • A positive and flexible attitude to changing priorities, procedures, and environmental conditions;
  • Experience of working in a fast-paced environment with multiple stakeholders;
  • To demonstrate credibility and confidence when challenged;
  • Spanish language skills desirable;
  • Ability to travel to the UK when required.

Working Hours:
40-hour working week, Monday to Friday.

The Company

A well-known global Casino operator. They have a friendly team and an office full of fun-loving professionals.

The Benefits

  • Competitive salary
  • Excellent company benefits
  • Office events
  • Fun

The Location

Malta is a small archipelago in the Mediterranean Sea, south of Sicily. It is an independent member state of the European Union and home to a little less than half a million people. It is English speaking and salaries are paid in Euros.

Malta is extremely popular for relocations, boasting as it does low domestic tax rates, Schengen Area membership, a rich history, a vibrant and active social scene, and the highest average number of days of sunshine per year in Europe.

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