Customer Insights & Optimisation Specialist

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  • Reference

    MAM 12070

  • Salary



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The Role

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We are looking for an enthusiastic Customer Insights & Optimisation Specialist to actively participate in building and driving the Conversion Rate Optimisation (CRO) dimension of our Client.  The scope of CRO is to create high-quality, actionable and timely insights that contribute to all our customer acquisition and retention efforts.

As the Customer Insights & Optimisation Specialist, you will be working closely with the Head of Customer Experience in three key areas: maintaining site content and on-site user journeys, optimising the site and user journeys for optimal impact and implementing a data-driven measurement and analytics strategy.

You will:

  • Take ownership of “keeping the shop” in top working order ensuring that the sites are kept up to date and that all journeys are functioning as they should;
  • Monitor site key performance indicators through Google Analytics and other tools on a daily basis and against set targets;
  • Flag any anomalies to various stakeholders, reporting opportunities and issues while making sure that any fixes are implemented quickly;
  • Ensure consistency in the presentation of digital content in accordance with UI and brand guidelines;
  • Conduct regular and ad hoc analyses, with a focus on the usability and utilisation of web pages, the performance of rolled-out product improvements and features, and anything related to the improvement of the overall user and customer experience across our sites;
  • Use these analyses to suggest areas for improvements including new site features and a barrage of optimisation tests to increase conversion rates;
  • Manage conversion rate optimisation (A/B and MVT) projects as defined in the roadmap from initial conceptualisation to roll out right to analysing the data and drawing conclusions;
  • Present your findings and actionable insights to the Head of Customer;
  • Experience and all other business stakeholders as necessary;
  • Become a subject matter expert in all things Analytics and GTM supporting the rest of the business in rolling out properly tracked and tagged customer journeys across all onsite and offsite touchpoints;
  • Research current methodologies and best practices that result in maximising both website analytics tracking and reporting.

The Candidate

  • Excellent problem-solving skills with a passion for data, marketing, and tech;
  • Intellectually curious and willing to learn;
  • Ability to clearly communicate ideas and results (verbally and in writing);
  • Ability to deliver high-quality work under pressure of deadlines;
  • Results orientated team player who is keen to learn and develop a career in optimisation and analytics;
  • Self-starter, energetic, enthusiastic; must have a desire to take the initiative and work independently but also to socialise and develop collaborative solutions;
  • Degree level of education (e.g., Business & IT, Marketing, Statistics);
  • 2 years of related work experience gained in digital companies (i-gaming not necessary);
  • Experience of Google Analytics or similar tracking tools beneficial (desirable).

The Company

A well-known global Casino operator. They have a friendly team and an office full of fun-loving professionals.

The Benefits

  • Competitive salary
  • Excellent company benefits
  • Office events
  • Fun

The Location

Malta is a small archipelago in the Mediterranean Sea, south of Sicily. It is an independent member state of the European Union and home to a little less than half a million people. It is English speaking and salaries are paid in Euros.

Malta is extremely popular for relocations, boasting as it does low domestic tax rates, Schengen Area membership, a rich history, a vibrant and active social scene, and the highest average number of days of sunshine per year in Europe.

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