Head of CRM

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  • Location


  • Reference

    MLP 11990

  • Salary



  • Type


The Role

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Here is an opportunity as Head of CRM to work in an International team on the island of Malta in the heart of the Gaming industry. You will lead the CRM strategy, plan development, implementation, and measurement for CRM activity for the brand across our Client’s CRM channels.

You will also:

  • Manage and lead the CRM Team, approve monthly campaigns and communication schedules;
  • Develop a strategic plan in line with reaching the department’s and company’s objectives, maintain high data quality and implement a touch-point strategy and value exchange plan;
  • Develop segmentation models working with internal software solutions to increase performance and profitability of campaign and loyalty activity;
  • Identify all customer touch points ensuring the right actions and communications are implemented at each stage;
  • Optimise CRM initiatives to extend the customers’ active player days through a continuous loop of plan, test, optimise and implement;
  • Develop automated and personalised user journeys and messages across the player life-cycle;
  • Manage conversions throughout the customer journey and implement tactics to improve them;
  • Develop retention features within products to enhance the customer experience;
  • Create out-of-the-box, unique monthly campaigns on the company website;
  • Maintain relationships with game suppliers and negotiate campaign sponsorships;
  • Manage CRM systems, campaign engines and communications tools including ESP, SMS, telemarketing partners, etc.

The Candidate

  • A strong leader with superb organisational skills;
  • Extensive experience in CRM and management with proven results of driving exponential growth;
  • A strategic thinker with a customer-focused mindset;
  • Able to manage projects effectively;
  • You are solution focused and able to find creative ways forward in the face of challenges;
  • An effective communicator who is able to challenge the status quo whilst managing stakeholder expectations;
  • Data-driven, analytical with a knack for reporting;
  • You enjoy collaborating with our other departments for managing projects successfully;
  • A qualification in online marketing would be considered an asset.

The Company

A spectacular casino company with a global network and offices. They have an enormous presence in their markets and are a well-known name. The unique product offering and experience offered to their customers is what enables their brand to shine.

The Benefits

  • A competitive salary
  • An annual fitness allowance
  • Flexible hours
  • Daily fresh fruit and breakfast Wednesdays
  • Health insurance
  • Relocation Package (1-way ticket to Malta + 2 weeks accommodation)
  • Quarterly company and team events
  • VIP tickets to many events and festivals showcasing world-class DJ’s
  • Local Football tickets.
  • Annual company trip abroad
  • Learning and development opportunities
  • Education allowance
  • Discount cards

The Location

Malta is a small archipelago in the Mediterranean Sea, south of Sicily. It is an independent member state of the European Union and home to a little less than half a million people. It is English speaking and salaries are paid in Euros.

Malta is extremely popular for relocations, boasting as it does low domestic tax rates, Schengen Area membership, a rich history, a vibrant and active social scene, and the highest average number of days of sunshine per year in Europe.

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