Head of Marketing Acquisition (France)

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  • Location

    Rest of World

  • Reference

    MLP 12110

  • Salary

    €120,000

    €120K

  • Type

    Permanent

The Role

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We are seeking to recruit an experienced Head of Marketing Acquisition for our Client. They are an international online gaming company based in Bordeaux, France.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will manage an international marketing acquisition team (Affiliation, SEM, Social, Display, Mobile and Marketing Studio), supporting the Brand Teams to launch campaigns on time and on budget and achieve the Company’s target.

Your responsibilities will include, but are not limited to:

  • Lead and develop the central digital marketing acquisition campaigns for different countries;
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns and affiliation;
  • Manage all digital marketing acquisition channels (e.g. website, blogs, emails, and social media) to ensure brand consistency;
  • Design, build and maintain the social media presence;
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) and prepare a budget;
  • Identify trends and insights, and optimise spend and performance based on the insight;
  • Brainstorm new and creative growth strategies;
  • Plan, execute, and measure experiments and conversion tests;
  • Collaborate with internal IT teams to create landing pages and optimise user experience;
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
  • Instrument conversion points and optimises user funnels;
  • Collaborate with agencies and other vendor partners;
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

The Candidate

  • 6-7 years of marketing experience;
  • Knowledgeable when it comes to agile work methods, empowerment and decentralised decision-making processes in cross-functional teams;
  • Someone that has united teams under a joint vision and roadmap;
  • Experienced in coaching and nurturing teams and you have some great examples to share for how you have developed individuals over the long-term;
  • Adept at running campaigns utilising cutting-edge technologies;
  • Someone with a solid understanding of market research and the importance of data analysis.

The Company

An international online gaming company offering millions of players the ability to indulge in their passion for entertainment, whether its Sport and Horse-racing betting or Poker and Casino Games. With a team of around 40 different nationalities from all over the world, internal mobility between all the regional offices and teams is highly encouraged. They believe in working hard but simultaneously providing their employees with a friendly and professional atmosphere based on trust and cooperation.

The Benefits

  • Brand new offices in Bordeaux, France
  • Sports activities organised at lunchtime. Urban football just across the street and plenty more to come
  • Numerous training available (development, management, foreign languages…)
  • Fruit baskets delivered twice a week
  • Meal vouchers for lunch (Chèque Déjeuner card)

The Location

In addition to the hub locations we specialise in, as an international recruiter Boston Link often receives job opportunities across the globe. Due to political, cultural, and geographical differences it can be hard to assess the merits of relocations to particular areas, but we are on-hand to help with any questions you may have. If you are considering applying for this position but are unsure about relocation, please do get in touch with our consultant using the details below.

Rest of World
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