Poker Marketing Manager

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  • Location


  • Reference

    MLP 11790

  • Salary



  • Type


The Role

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As a Poker Marketing Manager, you will be working as part of a dedicated poker services team. You will be developing, implementing and executing a services strategy for our Client’s customers, working closely with the customers themselves, and internal teams including Network Operations, Market Insights and Global Services. The role involves implementing promotions and marketing campaigns, liaising with affiliates and other marketing partners, and collaborating with internal departments to get things done. You will be working in a fast-paced environment managing multiple projects and activities at once.

Main Responsibilities include:

  • Work closely with affiliates and other marketing partners to create campaigns that attract new players to the customer’s brands, and that improve retention and loyalty among existing players;
  • Develop CRM campaigns and promotions to acquire, retain, convert and reactivate poker players;
  • Develop a cross-sell strategy, to upsell poker players to other gaming verticals and vice versa;
  • Lead an initiative to revamp the customer’s websites, with a focus on Search Engine Optimisation and ongoing improvement of discoverability;
  • Regularly evaluate the performance of marketing initiatives and promotions, and report back to the customer and to the Company itself;
  • Implement an overhauled loyalty and VIP program, working closely with the company’s Market Insights team to develop a strategy, and with the development team to implement it;
  • Engage with the customer to share ideas, workshop solutions, continuously improve performance and to ensure that the customer’s brand guidelines are always followed;
  • Continuously inform the customer of marketing activity and ensure buy-in and sign-off from stakeholders;
  • Act as an escalation point for support issues relating to the role;
  • Implement all aspects of the poker network’s promotions offering, utilising all tools available to maximise the customer’s performance;
  • Routinely conduct market research to support the customer and the services offered;
  • Visit the customer on-site on a regular basis, and develop a productive working relationship with the customer’s representatives;
  • Provide support, knowledge sharing and training to other members of the team.

The Candidate

  • 5+ years’ experience, with basic knowledge of poker;
  • Degree educated or qualified through experience;
  • Second language (especially Swedish, Norwegian, Finnish or Danish) an advantage;
  • Expertise in online marketing for the eGaming industry, ideally in a B2C role;
  • Commercial awareness and ‘business sense’;
  • Future-facing, with a view on how emerging products and trends will affect the business;
  • Outstanding communicator, both written and verbal, with an ability to simply and concisely explain complex issues;
  • Ability to work to tight and unpredictable timescales;
  • Strong analytical skills and effective decision making;
  • Ability to manage multiple projects at the same time in a fast-paced environment;
  • Technically capable with a desire to translate data findings and customer demands into growth opportunities;
  • Ability to interpret data, analyse player behaviour, game patterns and drive results.

The Company

With over 2,500 employees, operating in multiple jurisdictions, our client is the largest e-gaming software provider in Europe. Their style is to create a collaborative, team environment where ideas can thrive. Arguably one of the dynamic firms globally they have won multiple awards and more recently named in The Telegraph’s top ten best firms to work for.

The Benefits

  • Competitive salary
  • Discretionary Bonus
  • Free lunches
  • Coffee bar
  • Dry cleaning service
  • Pension
  • Healthcare
  • Life Assurance
  • Relocation Support

The Location

Malta is a small archipelago in the Mediterranean Sea, south of Sicily. It is an independent member state of the European Union and home to a little less than half a million people. It is English speaking and salaries are paid in Euros.

Malta is extremely popular for relocations, boasting as it does low domestic tax rates, Schengen Area membership, a rich history, a vibrant and active social scene, and the highest average number of days of sunshine per year in Europe.

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