Senior Digital Analytics Specialist

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    MAM 11879

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The Role

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We are currently looking for a Senior Digital Analytics Specialist to join a leading performance marketing company which specialises in SEO, e-mail marketing, PPC amongst its channels. The ideal candidate will mainly focus on the design and execution of customised analytics and attribution strategies as well as creating training and deployment processes that scale globally. You will be assessing the current Analytics tools installed across a large website network, whilst reviewing user-level data stratification and recording measurement best practices.

You will help with the ability to measure and optimise with confidence our media performance. You will implement complex attribution model strategies across multiple properties, to enable personalization, user segmentation, and revenue attribution. You will also be responsible for designing and implementing live data dashboards and weekly KPIs reports automation.

Your main responsibilities include:

  • Supporting the business’ understanding of digital KPIs and user behaviours;
  • Designing and implementing complex tagging strategies across a large network of websites to enable personalisation, persona profiles identification, and advanced
    A/B testing;
  • Hands-on implementation of analytics accounts including properties, user management, dashboards, views, filters, segments, and reporting;
  • Plan, design and implement data analytics across a portfolio of digital channels and platforms into Google Analytics and other tools;
  • Documentation of detailed tracking requirements to measure with confidence company goals;
  • Recommendations for improved tracking capabilities and infrastructure;
  • Architect client-side “source of truth”;
  • Establish a standard process for our Client’s digital properties to set up, maintain and track data for reach, engagement, performance and other behaviour metrics;
  • Translate the result of the attribution model/testing towards action partner with the company’s internal team, to drive value across the Marketing channels being tracked; support diverse stakeholders by generating custom reports according to business needs;
  • Work with developers and product owners to determine appropriate metrics and behaviour to track new and existing properties;
  • Understand and deploy integrations between analytics platforms and external data;
  • Translate business requirements from the digital marketing team into modelling and analytical specifications;
  • Support our A/B experiments and personalization strategies ensuring data are trustable and statistically significant.

The Candidate

  • 5+ years hands-on experience with Google Analytics, Google Tag Manager, Clicky, Tealium IQ, Tealium AudienceStream; Google BigQuery experience is a plus;
  • Mastering Installation & Architecture experience with Google Analytics (360 included);
  • Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow, segment users, and group user behaviours;
  • Familiarity and minimum of experience with Adobe Omniture, Marketo, Segment, Data Studio, Target, Monetate, Optimizely, Visual Website Optimizer, Google Optimize, Tableau, and any other analytics & visualization platforms;
  • Familiarity with Adobe Marketing Cloud tools such as: Analytics, Workspace, Ad Hoc Analysis, Report Builder, Data Warehouse, Target, is a plus;
  • Able to read/write basic HTML/HTML5 /CSS/JavaScript, other front-end languages (Python, NodeJS, PHP, etc.), and ability to query large databases (SQL);
  • Excellent analytic, quantitative and problem-solving skills with proven ability to deliver actionable insights;
  • Experience reading API documentation and understanding the technical requirements for implementation with other platforms;
  • Ability to explain architecture proposals to non-technical audiences and communicate the business value of suggested ideas & plans;
  • Passionate about working in an extremely fast-paced, demanding, and fluid start-up environment as well as a desire to build a company up from an early stage.

The Company

A leading performance marketing company which specialises in SEO, e-mail marketing, PPC amongst its channels. They have an extensive array of gaming and forex partners. This is a super cool company which treasures its employees. Don’t miss this opportunity to join a team at the top of their game.

The Benefits

  • Competitive salary
  • Excellent company benefits
  • Fun & dynamic environment

The Location

Malta is a small archipelago in the Mediterranean Sea, south of Sicily. It is an independent member state of the European Union and home to a little less than half a million people. It is English speaking and salaries are paid in Euros.

Malta is extremely popular for relocations, boasting as it does low domestic tax rates, Schengen Area membership, a rich history, a vibrant and active social scene, and the highest average number of days of sunshine per year in Europe.

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