Sportsbook Monetisation Manager

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    MKD 12278

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The Role

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Working on a recently revamped brand, the Sportsbook Monetisation Manager will develop and execute strategies that drive growth and maximise customer lifetime value. We are looking for a dynamic and passionate online sportsbook expert to support our Client’s mission to deliver a revolutionary sportsbook experience.

Responsibilities include:

  • Design, develop and manage all online sportsbook monetisation strategies for Retention, Cross Selling, Churn Prevention, Up-Selling, and Reactivation;
  • Own, manage and execute the sportsbook marketing calendar creating fun and engaging promotions to maximise revenue and other KPIs through channels such as email, SMS, Push Notifications, In Client and Live Chat;
  • Own the Sportsbook and Live Sportsbook pages for all devices and target markets. Including sportsbook lobby optimisation, sport/league prioritisation, and market offering;
  • Ensure the sportsbook offering and marketing is as localised as possible in order to maximise profitability and effectiveness;
  • Identify, segment and target different customer groups through marketing promotions to increase engagement;
  • Full ownership of player incentives and rewards. Including control over bonus budget and spend, set up and monitoring;
  • Closely monitoring sport, league and market performance, player behaviour and taking necessary steps to mitigate against potential abuse including classification of customers and imposing limits on potentially harmful customers;
  • Work with various stakeholders in the business such as the Product, Business Intelligence, Design, and Content team to implement an attractive and efficient offering for sportsbook customers;
  • Work alongside the Casino Monetisation manager to continuously optimise the automated user journeys and marketing campaigns through Optimove;
  • Manage relationships with relevant third-party suppliers and providers to enhance activity and develop the business further;
  • Collaborate closely with the Business Analyst to ensure in-depth analysis on all sportsbook in life activity to enable data-driven improvements and optimisation;
  • Reporting on all marketing activities surrounding sportsbook performance to senior management.

The Candidate

  • At least 3 years of online gaming experience working in CRM, monetisation or sportsbook management in the LATAM region. A genuinely passionate sports enthusiast that lives and breathes sports;
  • A successful history using tools such as email, SMS, etc in order to effectively communicate marketing messages to segmented audiences;
  • Experience in trading/compiling of sporting events manually and using third-party feeds;
  • Experience in customer classification and limitation through analysing betting patterns and behaviours of sportsbook customers;
  • Experience working with marketing services and product teams;
  • A highly analytical approach and very detail oriented;
  • Active interest in competitor activity and key developments within the industry;
  • A confident team player perfectly capable of communicating with stakeholders at all levels of business;
  • Commercially focussed with experience of hitting financial targets;
  • Knowledge of segmentation and modern targeting techniques;
  • Strategic creative thinker with a proven ability to adapt, innovate and optimise;
  • Fluency in English is a must.

The Company

An enterprising online gaming company with an entrepreneurial spirit. They have a stunning office in Malta. Come and join this young and friendly team.

The Benefits

  • Attractive salary
  • Growing start-up
  • Opportunity to grow
  • Meal allowance
  • Amazing office

The Location

Malta is a small archipelago in the Mediterranean Sea, south of Sicily. It is an independent member state of the European Union and home to a little less than half a million people. It is English speaking and salaries are paid in Euros.

Malta is extremely popular for relocations, boasting as it does low domestic tax rates, Schengen Area membership, a rich history, a vibrant and active social scene, and the highest average number of days of sunshine per year in Europe.

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