Junior CRM coordinator

Hilda Rudbo
Job Ref
  • Studied marketing or worked in customer service
  • Gaming Experience preferred but not required
  • Career growth opportunities
Our Client is looking for a Junior CRM Coordinator to join its huge Gaming Group, offering both online and land-based casinos. If you have a passion for the Gaming Industry and have studied marketing, or worked in Customer Service, this is a great opportunity to develop as our Client will be teaching the way digital marketing works from the ground up!

Principal Responsibilities:
  • Work closely with CRM Manager to deliver CRM campaigns;
  • Work closely with Marketing Analysts to ensure campaigns are analysed pre and post-delivery;
  • Will require preparation of data;
  • Ensure that all work is achieved within agreed timelines;
  • Build relationships with the CRM Manager, Marketing Analysts and the wider Marketing team;
  • Setup and execute send-outs of emails, SMS, OMS and other content types in collaboration with the Copywriters and Designers based on brand and product-specific roadmaps;
  • Write copy, set-up communications and send them out through CRM channels across the customer life cycle;
  • Setting up campaigns on-site;
  • Setting up and reporting on A/B testing for all CRM functions;
  • Execute Campaigns and bonus payouts;
  • Continuously evaluate and report on email, SMS and OMS send-outs in collaboration with other stakeholders;
  • Update and document all SOPs (Standard Operating Procedures) through our growing library of content.
Skills & Experience: 
  • Gaming Experience preferred but not required;
  • Strong problem-solving capabilities;
  • Numerate with a high level of attention to detail;
  • A fast learner who can adapt to new and bespoke systems and platforms;
  • Reasonable understanding/experience of working with HTML emails;
  • Proficient in Microsoft Office products;
  • Exceptional interpersonal skills and the ability to communicate effectively at all levels of contact and in a wide variety of situations;
  • Highly motivated, with the ability to work on own initiative and manage own workload with limited supervision, whilst being an active team player;
  • Ability to prioritise effectively and adhere to strict deadlines;
  • A positive and flexible attitude to changing priorities, procedures, and environmental conditions;
  • To demonstrate credibility and confidence when challenged;
  • Highly-organised;
  • Copywriting;
  • Experience gained in delivering multi-channel Marketing or CRM campaigns are preferred but not required.
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Hilda Rudbo
Senior Consultant
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