CRM Lead

Isle of Man
Barry Malone
Job Ref
  • Experience in the digital gaming/betting industry, ideally in sports betting
  • Ability to work with brand guidelines and tone-of-voice direction
  • Knowledge base creating lifecycles with a focus on player segment
Role & Responsibilities:
  • Responsible for improving player retention and increasing player lifetime value
  • Perform a deep-dive into existing tools and KPIs, and then recommend CRM roadmap/strategy/KPIs to management
  • Use our existing analytics tools and reporting platforms to develop a detailed understanding of player behaviour and key player metrics including lifetime value, player retention and player demographics.
  • Proactively investigate any aspect of player behaviour across the platform which could provide insights into player engagement
  • Work with the Director of Product to identify features of the platform which can drive retention and increase the lifetime value
  • Responsible for all player communication - both lifecycle and ad-hoc; devise player communications strategy and write player-facing messaging which is persuasive, engaging and drives user action
  • Use existing CRM tools to create player segments and deliver player communications including emails, desktop notifications, pop up messaging, push notifications, etc.
  • Exceedingly data-driven - focused on delivery to overall KPIs while ensuring timely feature/campaign reporting and suggesting iterative improvements
  • Sync with multiple internal stakeholders and own the process for implementing effective end-to-end CRM campaigns across multiple teams
  • Identifying new innovative opportunities and industry-leading CRM strategies
  • Experience in the digital gaming/betting industry, ideally in sports betting
  • Experience creating always-on player lifecycles with a focus on player segmentation and churn modelling
  • Be an ambitious, intelligent, autonomous team player
  • Experience working with brand guidelines and tone-of-voice direction
  • Familiar with direct data access and analysis; deep understanding of industry metrics such as LTV, ARPU, retention, deposit frequency, net deposits, DAU/MAU, etc.
  • A genuine curiosity about player analytics and player behaviour in real money gaming
  • Business level proficiency in verbal and written English
  • A proven record of writing high-quality player-facing communications
  • Experience creating reports and insights on marketing campaigns
  • Passion for esports and gaming
  • The familiarity of Localisation processes
This full-time position can be based in the Isle of Man or Bulgaria with Occasional travel to the Isle of Man, UK and/or within the EU may be required.
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