CRM Coordinator

Hilda Rudbo
Job Ref
  • Gaming Experience preferred but not required
  • Execute Campaigns and bonus payouts
  • A positive and flexible attitude

Principal Responsibilities
  • Work closely with CRM Manager to deliver CRM campaigns.
  • Work closely with Marketing Analysts to ensure campaigns are analysed pre and post-delivery.
  • Will require preparation of data.
  • Ensure that all work is achieved within agreed timelines.
  • Build relationships with the CRM Manager, Marketing Analysts and the wider Marketing team.
  • Setup and execute send-outs of emails, SMS, OMS and other content types in collaboration with the Copywriters and Designers based on brand and product-specific roadmaps.
  • Write copy, set-up communications and send them out through CRM channels across the customer life cycle.
  • Setting up campaigns on site
  • Setting up and reporting on A/B testing for all CRM functions
  • Execute Campaigns and bonus payouts
  • Continuously evaluate and report on email, SMS and OMS send-outs in collaboration with other stakeholders.
  • Update and document all SOPs (Standard Operating Procedures) through our growing library of content.
Skills & Experience
  • Gaming Experience preferred but not required
  • Strong problem-solving capabilities
  • Numerate with a high level of attention to detail
  • A fast learner who is capable of adapting to new and bespoke systems and platforms
  • Reasonable understanding/experience of working with HTML emails
  • Proficient in Microsoft Office products
  • Exceptional interpersonal skills and the ability to communicate effectively at all levels of contact and in a wide variety of situations
  • Highly motivated, with the ability to work on own initiative and manage own workload with limited supervision, whilst being an active team player
  • Ability to prioritise effectively and adhere to strict deadlines
  • A positive and flexible attitude to changing priorities, procedures and environmental conditions
  • To demonstrate credibility and confidence when challenged
  • Highly organised
  • Copywriting
  • Experience gained in delivering multi-channel Marketing or CRM campaigns are preferred but not required
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Hilda Rudbo
Senior Consultant
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