Senior Brand Manager (Germany)

Hilda Rudbo
Job Ref
  • Good understanding of the German market and the online gaming industry
  • Native level of German and are fluent in English
  • Good understanding of the affiliate business
Our client is on the search for a German-speaking Brand Manager to join our growing team! This is a very exciting role in running the casino & sportsbook on a day-to-day basis together with centralized functions. Most of the responsibilities include the day-to-day operations such as promotions, campaigns and analysis to acquire, retain and in the future reactivate customers.
Here are some of the things you will be doing day to day!
  • Developing the brand strategy together with the Brand Strategy Team
  • Creating commercials and buying external media e.g. radio, digital etc
  • Handling PR cases and liaising with affiliate team to plan strategies & deals
  • Retaining customers with amazing campaigns, offers, communications, customer programs, competitions, VIP treatment, support etc. always keeping CLTV in mind
  • Reactivating best possible customers given their CLTV through campaigns, communication, VIP treatment, telesales, events etc
  • Keeping the site attractive & up to date with current brand strategies in mind
  • Handle budget to maximum effect
  • Retrieve & analyse relevant data
  • Help with setting & keeping track of business-critical KPIs

Requirements What's your background?
  • Good understanding of the German market and the online gaming industry bringing 3+ years experience 
  • Native level of German and are fluent in English
  • You are innovative in your approach and enjoy exploring different ways to get a piece of the market with this new brand.
  • Good understanding of the affiliate business, as this will be our first way to market and building on this will allow your brand to spread like wildfire among the rest.
  • Demanding situations fuel you to prove to yourself and others that this can and will work; hurdles are there to be jumped and you’re looking forward to using your energy to drive such a brand forward.
In the future, as the brand grows, the team may grow & require you to manage them making this opportunity even more exciting to you!
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Hilda Rudbo
Senior Consultant
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