Japanese Marketing Executive (Remote)

Anthony Murphy
Job Ref
  • Reporting to the Head of Japan
  • Organising creative campaigns and promotional events
  • Remote work
Key Responsibilities include:

Affiliate Management:
  • Maintain relationships with affiliates and other partners as well as motivating partners to improve campaign performance;
  • Source, evaluate, recruit, approve and activate new affiliate partners;
  • Monitor and analyse results of all affiliate campaigns, including weekly and monthly reports;
  • Optimise all aspects of the affiliate program through established and new networks;
  • Reactivate old affiliates through campaigns;
  • Answer affiliate queries;
  • Assist managing onsite content and affiliate mass communications - promotions visibility and adding information including game contents, news, and any affiliate-related contents.
Media/Contents Management/Concept:

Support when needed, social media marketing campaigns and day-to-day activities including:
  • Develop relevant content topics to reach the company’s target customers;
  • Create, curate, and manage all published content (images, video, written and audio/podcast);
  • Monitor, listen and respond to users in a 'Social' way while cultivating leads and sales;
  • Regularly produce various contents to drive traffic to the website(s), and analyse content marketing metrics and makes changes as needed;
  • Collaborate with other departments to create innovative content ideas;
  • Plan media campaigns with acquisition manager, experiment with new platforms and channels;
  • Create reports on media to monitor costs and return on investment;
  • Support new site-building and landing page creation when needed to deliver a new concept;
  • Support Acquisition with the back-link ad-hoc request.
Competitor Analysis:
  • Conduct regular competitor analysis to identify competitor activity in terms of marketing collateral, welcome offers, and promotions;
  • New Industry trends and promotional concepts;
  • Affiliation and SEO ranking on the various channels of the display.
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Anthony Murphy
Senior Consultant
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