CRM Promotions Manager
Location
Malta
Salary
€28,000-€32,000
Contact
Anthony Murphy
Job Ref
1034693
- Dynamic company offering extensive experience in the iGaming industry
- Working with the Head of CRM & Content team
- Attractive remuneration package + benefits offered
- Working with the Head of CRM and content team to create converting customised CRM campaigns for multiple GEOS and countries including, emails, push, SMS, tournaments and more;
- Planning, creating, implementing and optimising the CRM marketing strategies, customer journeys and ad-hoc campaigns;
- Creating customer marketing segments and matching customers' life cycles including default funnels and localised promotional activities;
- Performing analysis and providing market insights;
- Working to provide additional marketing insights for CRM and customer segments together with BI;
- Defining, analysing and providing outputs of the performance of CRM;
- Identifying key opportunities for improvement by using our own data, research and industry insights;
- Developing and maintaining an annual campaign calendar;
- Performing quality control checks on the quality and content of all campaigns across different client, browser, device combinations and ensuring sign off for all main languages;
- Managing communication of campaigns across different channels including email, SMS, on-site and push notification;
- Helping to drive the campaign planning in collaboration with relevant stakeholders;
- Undertaking competitor analysis of current marketing activities and reporting on the findings;
- Other Adhoc duties.
- Two (2)+ years of experience in the iGaming industry within CRM;
- Knowledge of digital copywriting techniques and content creation;
- In-depth knowledge with setting up and sending out content;
- Experience producing detailed creative design briefs;
- Knowledge of A/B test planning and analysis;
- Excellent verbal and written English;
- Organisational skills;
- Able to plan and prioritise;
- Meticulous attention to detail.
