CRM Promotions Manager

Anthony Murphy
Job Ref
  • Dynamic company offering extensive experience in the iGaming industry
  • Working with the Head of CRM & Content team
  • Attractive remuneration package + benefits offered
Daily responsibilities include:
  • Working with the Head of CRM and content team to create converting customised CRM campaigns for multiple GEOS and countries including, emails, push, SMS, tournaments and more;
  • Planning, creating, implementing and optimising the CRM marketing strategies, customer journeys and ad-hoc campaigns;
  • Creating customer marketing segments and matching customers' life cycles including default funnels and localised promotional activities;
  • Performing analysis and providing market insights;
  • Working to provide additional marketing insights for CRM and customer segments together with BI;
  • Defining, analysing and providing outputs of the performance of CRM;
  • Identifying key opportunities for improvement by using our own data, research and industry insights;
  • Developing and maintaining an annual campaign calendar;
  • Performing quality control checks on the quality and content of all campaigns across different client, browser, device combinations and ensuring sign off for all main languages;
  • Managing communication of campaigns across different channels including email, SMS, on-site and push notification;
  • Helping to drive the campaign planning in collaboration with relevant stakeholders;
  • Undertaking competitor analysis of current marketing activities and reporting on the findings;
  • Other Adhoc duties.
  • Two (2)+ years of experience in the iGaming industry within CRM;
  • Knowledge of digital copywriting techniques and content creation;
  • In-depth knowledge with setting up and sending out content;
  • Experience producing detailed creative design briefs;
  • Knowledge of A/B test planning and analysis;
  • Excellent verbal and written English;
  • Organisational skills;
  • Able to plan and prioritise;
  • Meticulous attention to detail.
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Anthony Murphy
Senior Consultant
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