CRM Coordinator

Hilda Rudbo
Job Ref
  • Proven CRM background is required
  • Interest in CRM, Customer Experience and User Journey
  • iGaming experinace a must
The CRM Coordinator is responsible for the delivery of communication to the player base at all levels, across multiple brands.

The successful candidate will be part of a dynamic, energetic, and passionate team. The team is dedicated to designing, optimizing, and automating the current CRM structure. And the team’s creative ideas will translate into marketing campaigns aimed to stimulate growth and engage the customer base. This a dynamic role that will require the candidate to change and adapt to meet the requirements of the CRM team.

* Plan and manage the promotional calendar across the brands
* Prepare and execute multi-channel and segmented campaigns across all brands and verticals
* Prepare marketing automation set-up and optimize customer experience
* Collaborate with Copywriters and Product teams to drive customer engagement and satisfaction
* Work with CRM stakeholders to provide support and guidance in various CRM initiatives
* Drive A/B testing within and across communication channels to discover best practices for each customer segment
* Compile and present reports on CRM activities
* Review player behavior and drive improvements on retrieved insights
* Design and implement regular benchmarking and competitive analysis to ensure the business is keeping a competitive edge
* Monitor channel delivery
* Carry out any other ad-hoc functions that may arise.

➢ Fluent English (both written and spoken) and German is considered an asset
➢ Good general level of education, with a competent standard of numeracy and literacy being important
➢ Excellent awareness of Microsoft Office applications and high degree of computer literacy
➢ Ability to effectively plan work tasks to meet deadlines
➢ Motivated team player with excellent people skills
➢ Experience in the iGaming industry is considered a necessity
➢ Proven CRM background is required
➢ Interest in CRM, Customer Experience and User Journey is essential
➢ Experience working with Symplify is considered as an advantage
➢ Result-oriented and data driven
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Hilda Rudbo
Senior Consultant
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