Country Manager - Benelux

Daniel Saliba
Job Ref
  • Create a company roadmap for the Benelux Market
  • Experience in the target market (Netherlands, Belgium & Luxembourg)
  • Knowledge of Digital Marketing , SEO and Affiliates
As a Country Manager for BENELUX you will be responsible for creating, managing and optimising the entire marketing and acquisition funnel for all existing and new products targeting the Netherlands, Belgium and Luxembourg. This includes Sports, Casino and Poker.
    • Reporting to the Head of Southern Europe, you will be responsible for developing the product strategy, create priorities, identify channels for customer acquisition, measure success, and scale growth. 
    • Develop and implement the go to market strategy for the Dutch market
    • Lead the launch team, develop the roadmaps and ensure project delivery to launch
    • Develop the product positioning, strategy and branding for Dutch focused properties to drive product improvements and performance
    • Work with global product management to locate global brands where appropriate
    • Manage the P&L of the products including all budgets and costs
    • Develop and constantly test innovative and low-cost strategies to help the business acquire and retain customers
    • Identify and implement the most effective marketing channels for each part of the marketing funnel with a focus on growth
    • Research, create, track and optimise online marketing campaigns across email marketing, social media, SEO/SEM and content generation
    • Use dashboards to track, manage and provide insights on team targets and KPIs
    • Analyse results of marketing campaigns to optimise and report back to the business
    • Manage the marketing budget and able to manage campaign costs against KPIs, conversions and revenue generation
    • Act as the marketing expert in the team - providing information, training where required, and advice based on expertise and data
    • Keep up to date with industry trends and insights, while regularly testing new digital marketing tools
    • Manage an internal and outsourced teams and stakeholders of developers, (content) freelancers and agencies
    • Ensure products and marketing are compliant with local laws and licensing requirements as appropriate
    • Monitor and report on key competitor and operator activity
    • Identify potential acquisitions
    • Collaborate with the commercial team to identify new and optimise existing monetisation opportunities to continuously improve revenues
    • Work closely and collaboratively with key internal partners
      • Deep understand and experience in online gambling (sports and casino in particular) and affiliation marketing in general
      • Strong experience in growing an online product through various digital marketing channels – experience of the Dutch market highly desirable
      • Strong Product and SEO understanding
      • Experience using Google Analytics, Google Tag Manager and Google Data Studio
      • Knowledge of both inbound and outbound marketing
      • Highly data savvy and able to understand the importance of metrics and how to carry out proper data analysis and act on findings to optimize performance
      • Knowledge of Agile and Scrum framework
      • Proven experience in team management
      • Highly organised comfortable developing strategy and implementing it
      • Highly motivated, proactive and team player
      • Operationally excellent
      • Excellent level of spoken and written English
      • Excellent level of spoken and written Dutch (native speaker or equivalent)


      • Leadership is a choice and something that each individual within the organisation must demonstrate. As a People Manager you are expected to lead yourself and others, and to do so effectively. This does not mean that you need to behave in the exact same way as other leaders in the organisation; every leader is unique by personality and style. What will make you a great People Manager is the ability to apply the skills, behaviours and methods outlined below in the right moment, and understand in which situations that you need to lead, manage or coach.

Role includes:

    • Managing team performance effectively through the practicing of ongoing performance management, including conducting performance reviews and regular 1-1 meetings  
    • Leading by example by delivering positive results and being a visible company ambassador
    • Being approachable and available to the direct team and other stakeholders
    • Communicating effectively and ensures information is delivered in a clear and timely manner
    • Taking ownership of recruitment and selection for your team by working closely with HRBP and TA teams
    • Enabling team and individual growth from induction stage to ongoing learning and development
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Daniel Saliba
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