US Content Writer/PO - Malta/Madrid/Remote

Rest of Europe
Anthony Murphy
Job Ref
  • Bring in own ideas to gain traction in the US market
  • Optimize a portfolio of US-facing websites
  • Be highly interested and knowledgeable in US sports and betting
Our client is an online lead generation company that creates high-quality leads in many verticals, such as regulated iGaming, Financials, Health, and Communications. We focus on building high-end websites with quality content that lets customers make an informed decision about the product they’re about to buy, by adapting a customer-focused approach on quality and usability.

We are looking to hire an experienced US Content writer / Editor / Product Owner with strong interest in US Sports & Betting to oversee one or more of our US facing projects and their day-to-day operations. This individual should have a successful track record within SEO-driven content creation or lead generation. The ideal candidate has a decent knowledge in SEO, Content scaling, and online marketing.

  • Coordination of one or more sportsbook and casino comparison sites, similar to or (regulated and licensed in the USA)
  • Act as main US editor for a sports betting focused Newsletter, similar to
  • Reach out to industry insiders to establish interviews and other opportunities
  • Proactively bring in own ideas to gain traction and become a market leader in the US
  • Help manage ad campaigns on Facebook Ads, Google Ads, etc.
  • Optimize our portfolio of US-facing websites
  • Monitoring and prioritization of various work processes
  • Communication, task assignment, and leadership of project employees/freelancers
  • Responsibility and control of project planning
  • Independent conception of website optimization (i.e. content campaigns, usability optimization, new features, etc.)
  • Preparing an overall project strategy and roadmap for the assets;
  • Preparing quarterly and monthly budget and resource planning;
  • Preparing and publishing timely weekly and monthly reports;
  • Managing existing resources and stakeholders (in house and freelance);
  • Coordinating and optimizing the content production and quality assurance for the selected assets;
  • Preparing a concept for editorial standards and structures and implementing this concept in the workflows;
  • Monitoring, analyzing, and optimizing existing processes;
  • Identifying new content modules and concepts, performing a feasibility check, and creating a concept involving all relevant departments and business KPIs;
  • Performing a regular market- and competitor analysis and identifying benchmarks;
  • Preparing content marketing concepts;
  • Supporting the social media team for selected assets;
  • Developing a mobile-first content concept that is in favor of all relevant devices, such as smartphone, tablet, and laptop;
  • Identifying new opportunities that support the companies’ revenue stream and evaluating the feasibility;
  • Reporting directly to the Company’s CCO, CCO, and board;
  • Taking on responsibility for achieving the targets that are set for a project;
  • Optimizing conversion of users to the brand(s) of the project; and
  • Any other unspecified tasks and/or duties that may be reasonably required of them in this role. The Employee shall follow all lawful and reasonable instructions of the Company and its director, its COO, as well as of its ultimate beneficial owners
  • Have at least 2 years’ experience as content writer, content coordinator, or project manager in online marketing
  • Be highly interested and knowledgable in US sports and betting
  • Basic experience or knowledge with other forms of gambling (Casino games, Daily Fantasy Sports, etc.) nice to have
  • Have basic knowledge of SEO, usability optimization, content management, and marketing, conversion optimization as well as WordPress
  • Have led small teams in the past
  • Have experience in project management (for example scrum method)
  • US English (native-level required)
  • Be creative when it comes to the development of new concepts, be proactive, and have a high capacity for teamwork
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Anthony Murphy
Senior Consultant
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