A confident team leader with proven experience in managing Content teams
Native Estonian or Danish
Understanding of SEO rules and best practices
Responsibilities and Duties
Drives the content strategy and dissemination of content for his/her portfolio of Casino sites across multiple channels
Manages a multinational content writers team and provides editorial, creative, and technical support to his/her team members
Oversees all content creation activities for owned websites including freelancers or external agencies
Acts as the main stakeholder for all content activities related to his/her brands to ensure quality, clarity, and consistency throughout
Develops and maintains an editorial calendar aligned with department goals and ensures the deadlines are met
Assists with identifying new content opportunities for their brands, exploring ways to repurpose existing content throughout the site to maintain a high level of customer engagement
Adopts a data-driven approach to content publishing and constantly tracks the performance of content using the relevant tools
Collaborates with Product, Video, and Design teams and takes ownership of brand content, style, and tone of voice
Ensures published content follows the overall SEO strategy, market specifics, and best practices
Stays up-to-date with developments in the industry and generates new ideas to drive traffic
Qualifications
A confident team leader with proven experience in managing Content teams
Experience in content writing and knowledge of the Casino industry, both online and/or land-based
Extensive know-how around key online casino terms and features