CRM Coordinator

Location
Malta
Salary
€32,000
Contact
Hilda Rudbo
Job Ref
1275410
  • Excellent awareness of Microsoft Office applications and computer literacy
  • Proven CRM background is required
  • Motivated team player with excellent people skills
MAIN PURPOSE OF THE JOB: The CRM Coordinator is responsible for the delivery of communication to the customer base at all levels, and across multiple brands. The successful candidate will be part of a dynamic, energetic, and passionate CRM team. The team’s creative ideas will translate into marketing campaigns aimed to stimulate growth and engage the customer base. This is a dynamic role that will require the candidate to change and adapt to meet the requirements of the CRM team.
 
KEY TASKS AND RESPONSIBILITIES:
  • Plan and manage the promotional calendar across our brands
  • Prepare and execute multi-channel and segmented campaigns across all brands and verticals
  • Prepare marketing automation set-up and optimize customer experience
  • Collaborate with Copywriters and Product teams to drive customer engagement and satisfaction
  • Work with CRM stakeholders to provide support and guidance in various CRM initiatives
  • Drive A/B testing within and across communication channels to discover best practices for each customer segment
  • Compile and present reports on CRM activities
  • Review player behavior and drive improvements on retrieved insights
  • Design and implement regular bench-marking and competitive analysis to ensure the business is keeping a competitive edge
  • Monitor channel delivery
  • Carry out any other ad-hoc functions that may arise.
 
REQUIREMENTS:
  • Fluent English (both written and spoken) and German is considered an asset
  • Good general level of education, with a competent standard of numeracy and literacy being important
  • Excellent awareness of Microsoft Office applications and high degree of computer literacy
  • Ability to effectively plan work tasks to meet deadlines
  • Motivated team player with excellent people skills
  • Experience in the iGaming industry is considered a necessity
  • Proven CRM background is required
  • Interest in CRM, Customer Experience and User Journey is essential
  • Result-oriented and data driven
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Hilda Rudbo
Senior Consultant
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