CRM Coordinator

MAIN PURPOSE OF THE JOB: The CRM Coordinator is responsible for the delivery of communication to the customer base at all levels, and across multiple brands. The successful candidate will be part of a dynamic, energetic, and passionate CRM team. The team’s creative ideas will translate into marketing campaigns aimed to stimulate growth and engage the customer base. This is a dynamic role that will require the candidate to change and adapt to meet the requirements of the CRM team.
 
KEY TASKS AND RESPONSIBILITIES:

• Plan and manage the promotional calendar across our brands
• Prepare and execute multi-channel and segmented campaigns across all brands and verticals
• Prepare marketing automation set-up and optimize customer experience
• Collaborate with Copywriters and Product teams to drive customer engagement and satisfaction
• Work with CRM stakeholders to provide support and guidance in various CRM initiatives
• Drive A/B testing within and across communication channels to discover best practices for each customer segment
• Compile and present reports on CRM activities
• Review player behavior and drive improvements on retrieved insights
• Design and implement regular bench-marking and competitive analysis to ensure the business is keeping a competitive edge
• Monitor channel delivery
• Carry out any other ad-hoc functions that may arise.

 
REQUIREMENTS:

• Fluent English (both written and spoken) and German is considered an asset
• Good general level of education, with a competent standard of numeracy and literacy being important
• Excellent awareness of Microsoft Office applications and high degree of computer literacy
• Ability to effectively plan work tasks to meet deadlines
• Motivated team player with excellent people skills
• Experience in the iGaming industry is considered a necessity
• Proven CRM background is required
• Interest in CRM, Customer Experience and User Journey is essential
• Result-oriented and data driven