PPC Manager

Fabio De Martino
Job Ref
  • Experience with Google Tag Manager or similar is a plus
  • Minimum 1-2 years' experience in iGaming
  • Professional experience with running ads on Google, Bing, Apple Search Ads
Our client is seeking for a PPC Manager who can bring these qualities and join their growing team!
What should you bring with you?
  • Professional experience with running ads on Google Ads, Bing Ads, Apple Search Ads
  • Minimum 1-2 years’ experience in iGaming
  • Practical experience with Google Ads Editor, Microsoft Ads Editor, Tracking tools, Excel
  • Experience with Google Tag Manager or similar is a plus
  • Strong analytical mindset and focus on performance
  • Ability to work in a target-driven and fast-past environment
  • Highly proactive, well-organized and analytical
Key tasks:
  • Develop an overall PPC strategy across all group brands.
  • Develop and execute localized PPC strategies where needed.
  • Integrate, manage and populate all group PPC profiles and day-to-day activities running across all platforms, including Google, Bing, Apple and YouTube.
  • Work closely with the content and design teams to create effective and engaging content, across all markets, in all languages.
  • Ensure all content is produced to the highest professional standards and meets all compliance standards and requirements.
  • Ensuring positive ROI from all active PPC ad accounts
  • Analyse, review, and report on campaign performance showing results & main KPI’s.
  • Identify new opportunities for growth across various markets and PPC channels.
  • Assist the Digital Acquisition team with paid campaigns; including daily optimization, budget management and other performance related tasks.
  • Regular analysis and reporting of campaign performance.
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Fabio De Martino
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