- Monitor the full CRM process from planning, building and execution
- Have knowledge of CRM systems and processes, previous experience with Optimove
- Have knowledge of HTML coding & Dreamweaver
Create multi-channel campaigns across Email, SMS, Push Notification, Onsite-Personalisation, Social Media and Direct Marketing to improve customers engagement rates.
Increase the retention and reactivation rates and average turnover per user for Casino customers.
Plan operational and promotional actions supporting long-term marketing strategy to increase sale, reduce churn, improve player life time value and therefore support net revenue growth.
Understand and profiling players to create sophisticated customer segmentation and tailored offers.
Ensure CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times.
Regularly liaise with the marketing, product, analytics and territory teams to design marketing initiatives and test new innovative ideas to increase the number and value of players.
Work with the designer and copy-writer team to ensure consistency of automated and ad hoc bonus campaigns content in accordance with brand guidelines.
Ensure compliance with all applicable regulations and legislation and that all risks within areas of responsibility are identified and managed effectively.
Proactively manage budget to meet the desired balance between ROI and spend.
Monthly and quarterly analyse all results against agreed objectives delivering clear and concise reporting to the casino teams and CEO.
Ongoing review of daily and weekly performance of key business KPI s and player behaviours with the aim to make quick adjustments where required and/or identify opportunities for automation.
Monitor competitor’s campaigns in order to understand trends in the industry and improve strategy.