CRM Analyst

UK – London
£35,000 - £45,000
Dan Brown
Job Ref
  • Monitor the full CRM process from planning, building and execution
  • Have knowledge of CRM systems and processes, previous experience with Optimove
  • Have knowledge of HTML coding & Dreamweaver
Responsibilities include:

 Create multi-channel campaigns across Email, SMS, Push Notification, Onsite-Personalisation, Social Media and Direct Marketing to improve customers engagement rates.

 Increase the retention and reactivation rates and average turnover per user for Casino customers.

 Plan operational and promotional actions supporting long-term marketing strategy to increase sale, reduce churn, improve player life time value and therefore support net revenue growth.

 Understand and profiling players to create sophisticated customer segmentation and tailored offers.

 Ensure CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times.

 Regularly liaise with the marketing, product, analytics and territory teams to design marketing initiatives and test new innovative ideas to increase the number and value of players.

 Work with the designer and copy-writer team to ensure consistency of automated and ad hoc bonus campaigns content in accordance with brand guidelines.

 Ensure compliance with all applicable regulations and legislation and that all risks within areas of responsibility are identified and managed effectively.

 Proactively manage budget to meet the desired balance between ROI and spend.

 Monthly and quarterly analyse all results against agreed objectives delivering clear and concise reporting to the casino teams and CEO.

 Ongoing review of daily and weekly performance of key business KPI s and player behaviours with the aim to make quick adjustments where required and/or identify opportunities for automation.

 Monitor competitor’s campaigns in order to understand trends in the industry and improve strategy.
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Dan Brown
Associate Consultant
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