Head of CRM
Location
Malta
Salary
€70,000 - €100,000
Contact
Dan Brown
Job Ref
1420324
- Define requirement for effective use of the CRM tools and its infrastructure
- At least 3 years of online gaming experience in a similar role
- Experience working with Optimove and / or FastTrack would be considered an asset
- Ensuring that the CRM activities provide an effective sales funnel and efficient retention process
- Continuously analyzing CRM strategies and ensuring that they are fit for purpose and the goals of the organization
- Managing the CRM and making sure that effective procedure are in place and that the team has the right tools to perform at their best abilities
- Define requirement for effective use of the CRM tools and its infrastructure
- Making sure the CRM activities are customer centered and maximized for the target groups of each brand
- Working with external agencies and suppliers to ensure the successful delivery of the CRM plan
- Planning, managing and delivering multi-channel CRM marketing campaigns
- Segmenting of the CRM to enable tailored and relevant marketing messages to customers
- Ensuring return on investment through KPI’s and performance metrics
- Coordinating projects by liaising with different department within the organization, ensuring timely and effective deliveries
- Working closely with the marketing team to provide guidance on how to maximize current and prospective relationships through the use of the CRM and onsite campaigns.
- Undertaking any other tasks as required by the Company from time to time
- Manage the team to excellence
