Senior Casino CRM Manager

• Have knowledge of CRM systems, processes and experience with Optimove is a plus
• Previous CRM and online Casino is a must
• Have knowledge of HTML coding & Dreamweaver

Duties and Responsibilities:

• Manage Global CRM team and overview full planning and budgeting of Casino CRM activities to improve customer engagement.
• Increase the retention and reactivation rates and average turnover per user for Casino customers.
• Plan operational and promotional actions supporting long-term marketing strategy to increase sale, reduce churn, improve player lifetime value, and therefore support net revenue growth.
• Understand and profiling players to create sophisticated customer segmentation and tailored offers.
• Ensure CRM campaigns are consistent, attractive, cost effective, relevant, and aligned with other areas of the business, at all times.
• Regularly liaise with the marketing, product, analytics, and territory teams to design marketing initiatives and test new innovative ideas to increase the number and value of players.
• Work with the designer and copy-writer team to ensure consistency of automated and ad hoc bonus campaigns content in accordance with brand guidelines.
• Ensure compliance with all applicable regulations and legislation and that all risks within areas of responsibility are identified and managed effectively.
• Proactively manage budget to meet the desired balance between ROI and spend.
• Monthly and quarterly analyse all results against agreed objectives delivering clear and concise reporting to the casino teams and CEO.
• Ongoing review of daily and weekly performance of key business KPI s and player behaviours with the aim to make quick adjustments where required and/or identify opportunities for automation.
• Monitor competitor’s campaigns to understand trends in the industry and improve strategy.