Sportsbook Marketing Manager

• Experience of working with SEO, Affiliates, PPC and Social Media
• Deep understanding of marketing tools via email, SMS, push amongst others
• A proactive and customer-centric person with a strong CRM background

Key Responsibilities:

 Oversee the briefing and implementation of all Sportsbook campaigns across all digital channels
 Manage a team of Marketing Executives who will report directly into you
 Collaborate with the Head of Sportsbook and Product Manager’s to ensure there is a cohesive
understanding of the roadmap and it’s successful implementation
 Working with global departments to ensure full campaign integration across PPC, SEO, social
media, and affiliates
 Liaise with the acquisition team and 3rd party partners to optimise the relationships and drive
value from shared activities;
 Writing creative briefs for design teams with a clear minded proposition managing the process
 Responsible for ensuring creative and content is relevant within online channels as per the
sporting calendar
 Recommending new creative formats we can trial on web, mobile and app
 Be a driver for continuous improvement in product performance.
 Monitoring the Daily/Weekly performance of each targeted country to make sure the Sportsbook
is respecting the targets set and being agile when needed to dial up & down