Content Marketing Manager

Hilda Rudbo
Job Ref
  • Minimum two years experience in online casino or affiliate marketing
  • Bachelor's degree in marketing, communications, advertising, journalism
  • Proven experience in managing Content teams
A well known affiliate company based in Malta is looking for an experienced and qualified leader with exceptional interpersonal skills to help us manage our Slot Tracker Content Marketing team while developing and driving our content marketing strategy in line with our brand, product, and business objectives.
What you’ll do
  • Drive the content strategy and dissemination of content for Slot Tracker across multiple channels. 
  • Develop and maintain a multi-year content plan for Slot Tracker, aligned with department goals, ensuring the deadlines are met. 
  • Manage an editorial team and provide editorial, creative and technical support to his/her/their team members.
  • Act as the main stakeholder for all content activities related to his/her brands to ensure quality, clarity and consistency throughout. 
  • Ensure all published content is aligned with the overall Content SEO strategies, offering suggestions for SEO improvements based on his/her knowledge and understanding of SEO and market relevance.
  • Identify priorities according to market strategy, Content initiatives, Performance initiatives, and SEO strategy and distribute tasks to the team.
  • Create new insights into user personas/customer segments and works on projects that impact the customer journey.
  • Align brand guidelines to market strategies 
  • Regularly use reporting tools to maintain an overview of progress and to help with prioritising projects.
  • Use the necessary tools to make data-driven decisions and to track performance of content.
  • Cross-collaborate with other departments and take ownership of brand content, style, and tone of voice.
  • Ensure all published content follows the overall SEO strategy, market specifics and best practices.
  • Oversee the team’s ongoing keyword discovery research and analysis to implement keyword expansion and search engine optimisation recommendations
  • Stay up-to-date with developments in the industry and generate new ideas to drive traffic. 
  • Give regular presentations to the team and to the company and provide regular reports to senior stakeholders on his/her team's work and progress.
  • Conduct effective interviews to find the best talent for his/her team.
The ideal candidate should have 
  • Bachelor's degree in marketing, communications, advertising, journalism, or a related field.
  • Minimum two years experience in online casino or affiliate marketing industries. Candidates should include a portfolio of relevant work with their application. 
  • Outstanding oral communication, interpersonal skills, and project management skills.
  • An entrepreneurial spirit with excellent organisational and time-management skills with the ability to work under pressure.
  • Experience in content writing and knowledge of the casino industry, with extensive know-how and a keen interest in casino products.
  • Outstanding organisational and time management skills.
  • Proven experience in managing Content teams, using content management and task management tools.
  • Proven experience with content management systems, SEO, and keyword research tools.
  • Strong understanding of SEO rules and best practices.
  • Flexible and rapidly adaptable to new situations.
  • Advanced level of English.
  • Candidates should include a Cover Letter, showcasing their motivation for the role. 
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Hilda Rudbo
Senior Consultant
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