Social Media Growth Manager

Anthony Murphy
Job Ref
  • Knowledge of managing social media for US sports betting assets required
  • An online Lead Generation company
  • Great company benefits offered
A skilled and enthusiastic Social Media Growth Manager with knowledge of managing social media for US sports betting assets is what we're seeking for!

As the Manager of Social Media Growth, it will be your job to create and implement social media strategies that will increase followers, engage the audience, and promote company growth.

This will be done across multiple sports betting projects and platforms. The main focus will be on the betting strategy providing betting picks that are actually profitable. The team consists of a number of expert handicappers who are constantly analysing odds boosts and promos, calculating the expected value of numerous bets to come up with the most profitable picks. You will manage the Social Media assets and work alongside them, creating engaging social media content based on the betting strategy.

You should also be comfortable taking on project management tasks and possess the ability to see the big picture goals of each project, build a roadmap on how to get there, and communicate your vision to the rest of the team.

Key Responsibilities:
  • Develop and execute effective social media growth strategies that align with the project’s marketing goals, brand identity, and target audience;
  • Create engaging and high-quality content for social media platforms, including posts, images, videos, and other multimedia assets. As an example, this can include video content geared towards beginner bettors to explain complex betting picks;
  • Come up with new growth opportunities and actions to reach new followers and generate leads on various social media platforms;
  • Track, analyse, and report on key social media metrics, providing insights and recommendations to optimize performance;
  • Foster meaningful interactions and engage with our audience across social media channels, responding to comments, messages, and inquiries in a timely and professional manner;
  • Produce creatives and ad copy based on joint findings with our Performance Marketing team and Social Media Ads Manager;
  • Identify and engage with relevant influencers and industry experts to expand brand reach and establish partnerships for promotional activities.
Your Profile:
  • Thorough familiarity with the platforms, trends, and algorithms of social media;
  • Knowledge of US sports betting that ranges from intermediate to advanced. It's advantageous to be able to legally bet online;
  • Having experience as a social media manager or in a position similar to it, with a good track record of growing Twitter and other social media platforms;
  • Knowledge of additional important social media sites, including Reddit, Instagram, YouTube, Discord, Twitch, TikTok, and Snapchat;
  • A working grasp of photo and video editing software, as well as the ability to design or conceptualise images that are pleasing to the eye;
  • Being able to analyse social media reports, come up with ideas, and optimise campaigns using data;
  • Although not necessary, a degree in marketing, communications, or a related profession is desired.
Company Benefits Offered:
  • A salary that is competitive, a rewarding commission system, and private health coverage;
  • Flexible work hours, a lively workplace, and great opportunities to learn and grow.
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Anthony Murphy
Senior Consultant
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