CRM Executive

Barry Malone
Job Ref
  • Join a small, agile team within a startup-like atmosphere.
  • Play a crucial role in executing and optimizing CRM strategies.
  • Benefit from significant career development opportunities.

Our client, a leading gaming company in the Irish market, is seeking a CRM Executive to join their team. This role will play a pivotal part in executing marketing strategies for both retail and online brands, contributing to our client's growth trajectory in the gaming sector. This position offers a unique opportunity to work in a startup-like environment within an established business, fostering professional development and career advancement.

Key Responsibilities:

Reporting to the Head of Retention, the CRM Executive will oversee the implementation of the promotional roadmap and contribute to the overall CRM strategy. Responsibilities include:

  • Leading the execution of the CRM plan with guidance from the Retention Manager.
  • Developing, maintaining, and updating customer segments to optimize targeting and engagement.
  • Implementing personalized customer journeys across all segments and channels, managing communication timings effectively.
  • Managing the promotional calendar and creating compelling campaign content using CMS tools.
  • Ensuring optimal visibility of promotions through strategic management of banners, game placements, and overall campaign visibility.
  • Conducting QA testing, troubleshooting customer journey issues, and ensuring seamless user experiences.
  • Providing weekly reports on customer lifecycle performance and implementing optimization plans, focusing on metrics like deliverability, open rates, click-through rates, and reactivation strategies aligned with overarching goals.
  • Collaborating closely with customer support teams to address feedback and enhance retention features within our products.
  • Conducting regular competitor research to stay abreast of industry trends and opportunities for improvement.


  • Relevant qualifications or equivalent experience in CRM or related roles.
  • Proven track record in creating and managing customer journeys.
  • Experience with retention strategies, promotions, and loyalty programs.
  • Strong attention to detail and excellent English communication skills.
  • Bonus: Experience with automation/CRM tools implementation. 
  • Bonus: Previous experience in the gaming/gambling industry with knowledge of Casino and Sportsbook products.

This role is ideal for a proactive and detail-oriented professional who thrives in a dynamic environment and is eager to contribute to the success of our client's expanding gaming business. If you are passionate about CRM and ready to make an impact, we encourage you to apply.

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