PPC Executive

Tom Smelt
Job Ref
  • Proven PPC or Digital Marketing experience
  • Experience in data analysis and reporting
  • International and friendly work environment
The Company
A young, international and energetic start-up offering various digital marketing services to its clients across Europe, enjoying a central office in Malta. They build, manage & monetize customer centred online platforms.

The Role
We are looking for a PPC (Pay Per Click) Executive to assist in running PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Your responsibilities will include:
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing, Yahoo)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

The Candidate
• Proven PPC or Digital Marketing experience
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook,Bing, Yahoo)
• Working knowledge of analytics tools (Google Analytics)
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

What's in it for you?
• International and friendly work environment
• Flexibility to work from home (after probation)
• Health & wellness allowance
• Team events
• Service awards
• Innovation of the month bonus
• Referral scheme
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Tom Smelt
Manager, iGaming
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