PPC Specialist (Baidu)

Kimberley Deryckere
Job Ref
  • International and friendly work environment
  • Collaborate with team members to improve site performance,
  • Generate new paid search campaigns, ad groups and accounts
The Company
A young, international and energetic start-up offering various digital marketing services to its clients across Europe, enjoying a central office in Malta.

The Role
As the PPC Specialist of the team, you will be in charge of assisting in the creation, optimisation and reporting for PPC campaigns. Working hand in hand wit the Head of Digital marketing, you will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets. What is your main goal? Ensuring that the online marketing efforts of the company has the highest possible return on investment (ROI.)

Your responsibilities will include:
- Collaborate with team members to improve site performance, develop primary keywords and target ad audience targets
- Create multiple campaigns as per clients’ requests and manage traffic, customer acquisition and conversion through the channel
- Perform daily account management of pay-per-click (PPC) accounts on Baidu including formulating the right bid strategy
- Generate new paid search campaigns, ad groups and accounts, and aid in the creation of new paid search marketing initiatives
- Monitor campaign results and create weekly and monthly reports detailing campaign performance

Who are you?
The Candidate
- Excellent analytical and problem -solving skills
- Strong communication and organizational skill
- Good English knowledge
- Knowledgeable about Baidu organic ranking, keyword research and visitor tracking, Baidu PPC, re-marketing conversion tracking, negative keywords, and Baidu search partners
- Familiarity with marketing campaigns on other Chinese platforms such as WeChat, TikTok etc. would be a plus
- You are a Baidu certified partner 
- Ideally you are Chinese 

What is in it for you?
• International and friendly work environment
• Flexibility to work from home (after probation)
• Health & wellness allowance
• Team events
• Service awards
• Innovation of the month bonus
• Referral scheme
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Kimberley Deryckere
Recruitment Consultant
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