Digital Marketing Executive

Ruth Maskell
Job Ref
  • Full time but flexibility
  • Out of town working, free parking
  • Discounted travel
  • Using exciting copy and inspirational images, build regular email communications to various targeted markets across our database to promote the brand, products and services
  • Bring fresh ideas to produce creative marketing campaigns delivered through digital channels, including organising sales promotion activity to support the marketing plan
  • Take ownership of Social Media and create, manage and deliver a social media plan
  • Manage website content using a CMS and strive to continually refresh and develop this channel
  • Work with external agencies to ensure they deliver to a high standard on various outsourced activities
  • Efficiently administer email and database activities
  • Drive the business forward to continually evolve and develop all output
  • Produce proposals that support new initiatives
  • Look for sales and marketing opportunities and put forward ideas on how these can be best developed
  • Undertake additional ad hoc tasks as required
  • Assessing and approval of special service requests

Key knowledge
  • 12 months digital marketing experience, ideally in a consumer or trade digital marketing role
  • Experience writing exciting copy, tailoring content to a specific channel and audience
  • Excellent standard of spoken and written English
  • Confidence in selecting and editing inspirational images for use in communications
  • Ability to create digital adverts for various platforms including Facebook, Instagram and Google, that adhere to brand guidelines
  • Able to plan and prioritise workload, working quickly and accurately to achieve tight deadlines and balance competing demands
  • Experience using Adobe Photoshop, Illustrator, InDesign and the Microsoft suite of products
  • Good teamworking skills with the ability to develop positive working relationships internally across the business and externally with service partners
Accomplished at problem solving and decision making
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Ruth Maskell
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