Digital Marketing Executive (Meta Campaigns)

• Competitive salary
• Dynamic start-up enviroment
• Flexible working pattern

A a fast-growing iGaming startup backed by one of the industries major players are looking for an experienced Marketing Executive with deep expertise in Meta advertising (Facebook & Instagram) to drive user acquisition, engagement, and retention across our iGaming brands. This role requires a data-oriented marketer who can execute, optimize, and scale ad campaigns with a strong ROI focus in a regulated and competitive environment.

This role is for persons who enjoy working in startup environments and are prepared to roll their sleeves up to make things happen.


 
 Location: Hybrid with lots of flexibility (Sliema)
 
 Salary: Up to EUR 40,000
 

Key Responsibilities

• Plan, execute, and manage paid social campaigns on Meta platforms (Facebook & Instagram).
• Develop and test compelling ad creatives and copy tailored for different audience segments.
• Continuously analyze performance data, optimizing for key metrics such as CPI, CPA, ROAS, and LTV.
• Collaborate with design, content, and product teams to align campaigns with brand and acquisition strategies.
• Manage budgets and bidding strategies to meet monthly and quarterly targets.
• Stay up-to-date on Meta’s policy changes, iGaming advertising guidelines, and platform innovations.
• Report on campaign performance, providing actionable insights and recommendations.

Requirements

• 2–4 years of hands-on experience managing Meta ad campaigns, preferably in iGaming or similarly regulated industries (finance, crypto, betting, etc.).
• Proven track record of hitting paid media KPIs and scaling campaigns profitably.
• Strong understanding of audience targeting, pixel and event tracking, and funnel optimization.
• Ability to work with analytics tools such as Meta Ads Manager, Google Analytics, and other attribution platforms.
• Creative mindset with the ability to brief, test, and iterate ad creatives quickly.
• Highly organized, self-motivated, and results-oriented.
• Familiarity with iGaming compliance, geotargeting, and market restrictions is a strong advantage.

Desirable

• Experience with other paid channels (Google, TikTok, programmatic).
• Familiarity with affiliate marketing and influencer campaigns in the iGaming space.