BlackHat PPC Manager

• Fully remote role
• Own & scale PPC campaigns across online gambling and high-risk verticals
• Proven experience as a PPC Manager required

Our client is a performance-driven digital business operating within the online gambling and broader high-risk vertical space. They are seeking an experienced PPC Manager with a strong track record of delivering results in restricted and regulated advertising environments.

This is a hands-on role suited to someone who is highly analytical, commercially focused, and comfortable managing complex multi-platform PPC strategies in fast-moving, performance-led environments.

Key Responsibilities:

• Develop and execute advanced PPC strategies tailored to online gambling platforms to drive targeted traffic and customer acquisition
• Manage and optimise campaigns across multiple advertising platforms, including Google, Facebook, Instagram, TikTok, Taboola, and affiliate networks
• Conduct in-depth keyword research and implement high-conversion paid search strategies
• Build, manage, and continuously optimise multi-platform PPC campaigns
• Create, test, and refine ad copy, landing pages, funnels, and campaign structures to maximise ROI
• Monitor and analyse campaign performance in real time, using data-led insights to iterate and scale results
• Stay up to date with emerging trends, tools, and techniques relevant to PPC in high-risk verticals
• Collaborate closely with internal design, development, and marketing teams to align execution with performance objectives
• Run A/B and multivariate tests to identify high-performing campaign elements and eliminate underperforming components
• Produce regular performance reports, budget forecasts, and strategic updates for senior stakeholders
• Take full ownership of PPC KPIs and overall campaign performance

About You:

• Proven experience as a PPC Manager within online gambling, crypto, or other high-risk industries
• Strong expertise in advanced PPC strategies, including cloaking and alternative traffic approaches
• Hands-on experience running PPC campaigns across Google, Facebook, TikTok, and affiliate platforms
• Comfortable working with tracking, attribution, and cloaking tools
• Strong analytical and problem-solving skills, with the ability to assess complex data and pivot strategies quickly
• In-depth understanding of gambling industry regulations, compliance considerations, and operational risk
• Creative, resourceful, and results-driven, with a willingness to challenge standard approaches to outperform competitors
• Highly organised, detail-oriented, and capable of managing multiple traffic sources and projects simultaneously
• Self-starter who thrives in fast-paced, performance-focused environments
• Fluent in English (written and verbal); additional languages are an advantage