YouTube Optimisation Manager

• Fully remote role
• Working closely with the Head of Video
• Great company benefits offered

Our client is seeking a YouTube Optimisation Manager to drive the performance, discoverability, and monetisation of video content. Working closely with the Head of Video, this role owns optimisation end to end - ensuring each video reaches the right audience and converts views into measurable outcomes such as subscribers, engagement, and affiliate revenue.

You’ll sit at the intersection of creative, analytics, and monetisation teams, acting as the optimisation lead across the YouTube ecosystem.

Key Responsibilities:

YouTube SEO & Discovery:

• Research keywords and benchmark competitors to shape video topics
• Optimise titles, descriptions, tags, and thumbnails for discoverability
• Improve engagement using playlists, cards, chapters, and end screens

Content & Metadata Optimisation:

• Refine metadata, timestamps, pinned comments, and community posts
• Work with editors and writers to improve hooks, intros, and retention
• Run A/B tests on thumbnails, titles, captions, and CTAs

Monetisation & Affiliate Optimisation:

• Implement affiliate links, codes, overlays, and calls to action
• Monitor affiliate performance and optimise conversion paths
• Coordinate with monetisation teams on tracking, compliance, and attribution

Analytics & Growth:

• Track CTR, watch time, retention, AVD, RPM, and traffic sources
• Produce regular performance reports with actionable insights
• Identify performance drops and growth opportunities

Collaboration & Governance:

• Act as the final optimisation checkpoint before publishing
• Advise creative teams on formats, trends, thumbnails, and hooks
• Collaborate with SEO, BI, and content teams to align strategy

Platform & Policy Oversight:

• Stay current on YouTube algorithms, monetisation rules, and best practices
• Ensure compliance with copyright, disclosures, and affiliate policies
• Audit existing content to keep metadata and CTAs optimised

Required Experience & Skills:

• 3+ years’ experience growing YouTube channels with an SEO-led approach
• Proven results in driving views, watch time, and subscriber growth
• Strong knowledge of YouTube Studio, Analytics, and retention analysis
• Experience using tools such as TubeBuddy, vidIQ, or similar platforms
• Understanding of affiliate marketing, tracking, and conversion funnels
• Excellent writing skills for titles, hooks, descriptions, and CTAs
• Strong analytical mindset with the ability to turn data into action
• Confident collaborator who can influence creative teams
• Highly organised and comfortable managing multiple channels

Performance Metrics:

• Channel growth (impressions, views, subscribers)
• Engagement (CTR, watch time, retention)
• Monetisation impact (affiliate conversions, RPM, revenue per video)
• Optimisation turnaround time
• Volume and effectiveness of A/B testing

Nice to Have:

• Experience in iGaming or affiliate-led industries
• Exposure to multi-channel or content network environments
• Second language (Spanish, German, or Portuguese)
• Strong Google Sheets skills
• Basic thumbnail or design capability
• Ability to document and share optimisation best practices

Why Join?

• High-impact role with direct influence on growth and revenue
• Cross-functional exposure across creative, analytics, and commercial teams
• Flexible working environment with autonomy and accountability
• Clear progression into senior growth, channel leadership, or video operations roles