Senior VIP Manager

• Fully remote role
• Fantastic company benefits offered
• A strategic, commercial, and hands-on role

Our client is a leading digital entertainment platform offering casino, sportsbook, and predictive gaming experiences. They cater to players who are highly engaged online, move quickly, and seek innovative, rewarding experiences. In this environment, the VIP function is a key driver of revenue, loyalty, and prestige.

They are seeking a Senior VIP Manager to take full ownership of a high-value VIP portfolio and actively grow it across all product areas.

This role is strategic, commercial, and hands-on. The successful candidate makes autonomous, data-driven decisions while collaborating with marketing, CRM, product, social, acquisition, and partnership teams. They proactively shape VIP engagement, drive onboarding, increase visibility, and deliver distinctive experiences for top-tier players.

The role requires constant vigilance and forward planning, anticipating player behaviour, managing risks, and acting before value is lost.

Key Responsibilities:

VIP Portfolio Management

• Lead and manage a high-value VIP portfolio, accountable for revenue, retention, lifetime value, and incentive efficiency.
• Monitor player activity to identify trends, risks, and opportunities early.
• Take proactive action based on player behaviour to protect and enhance portfolio value.
• Define segmentation, tiers, benefits, and exposure limits for VIPs.
• Make quick, commercially sound decisions on rewards, bespoke offers, limits, and re-engagement strategies.

Strategy & Market Positioning

• Translate insights into a long-term VIP strategy across multiple product areas.
• Stay informed on competitor offerings and evolving player expectations.
• Ensure VIP propositions are differentiated, credible, and highly desirable for top-tier players.

Marketing & Onboarding

• Collaborate with cross-functional teams to grow and engage the VIP portfolio.
• Ensure VIP benefits and experiences are clearly communicated and visible across all channels.
• Support proactive onboarding campaigns and initiatives to attract and retain high-value players.
• Manage social and community channels to drive engagement, onboard new VIPs, and highlight VIP offerings.

Partnerships & Experience Design

• Transform partnerships and sponsorships into tangible, exclusive VIP benefits.
• Design impactful VIP experiences that reinforce loyalty, status, and differentiation.

Team Leadership & Execution

• Guide and oversee Junior VIP Managers, setting clear expectations and accountability standards.
• Establish and maintain best practices for proactive engagement, portfolio management, and decision-making.
• Intervene directly in areas of high value, exposure, or risk when required.

Candidate Profile:

• Minimum of 3 years’ experience managing high-value customer or client portfolios in iGaming, betting, fintech, trading, or similar fast-paced sectors.
• Strong analytical skills paired with a proactive, commercially minded approach.
• Comfortable making rapid, high-impact decisions in always-on, dynamic environments.
• Experience collaborating effectively across marketing, CRM, product, and partnership teams.
• Solid understanding of competitive VIP or high-value customer landscapes and contemporary high-value player behaviour.

Company Benefits:

• Attractive service fees with performance-based incentives.
• Remote-first, globally distributed collaboration model.
• Significant ownership, autonomy, and opportunity to influence results directly.
• Responsibility for one of the most strategically important and revenue-driving functions within the business.