Head of Marketing

• Own acquisition strategy
• Lead international growth
• Manage large marketing budgets

Boston Link is currently supporting a leading performance marketing business in the search for an experienced Head of Marketing.

This is an exciting leadership opportunity for a commercially driven acquisition specialist to oversee customer acquisition activities across multiple channels and international markets. The successful candidate will lead high-performing teams, drive scalable growth initiatives and play a key role in shaping the business's long-term acquisition strategy.

What You'll Do

• Develop and execute the overall acquisition strategy across multiple customer acquisition channels.
• Lead and mentor team leaders responsible for media buying and publisher operations.
• Drive growth initiatives across key international markets, particularly North America.
• Monitor acquisition performance and optimise campaigns to maximise ROI.
• Identify new traffic sources, partnerships and customer acquisition opportunities.
• Work closely with senior leadership to align acquisition initiatives with wider business objectives.
• Manage significant marketing budgets and ensure effective allocation of spend.
• Analyse performance data and implement strategies to improve efficiency and scale.
• Collaborate with CRM, Product and Analytics teams to maximise customer value and retention.
• Support recruitment, development and succession planning within the acquisition function.

Requirements

• Proven experience leading acquisition, growth or performance marketing teams.
• Strong background in paid media, affiliate marketing, publisher management or customer acquisition.
• Experience managing senior marketing professionals and team leaders.
• Strong commercial awareness and analytical capabilities.
• Experience managing substantial acquisition budgets.
• Excellent leadership and stakeholder management skills.
• Ability to make data-driven decisions in a fast-paced environment.
• Strong understanding of customer acquisition metrics and performance reporting.
• Previous experience within digital marketing, online gaming or performance marketing environments is highly desirable.
• Fluent English communication skills.

For a confidential discussion regarding this opportunity, please contact Boston Link.