Senior CRM Executive

• Drive retention across multiple CRM channels
• Career growth in an expanding organisation
• Flexible work & modern office with gym

Boston Link is partnering with a leading iGaming company to find a Senior CRM Executive focused on delivering exceptional player experiences. This is a great opportunity for an experienced CRM professional to take ownership of multi-channel campaigns, drive long-term player engagement, and make a real impact within a growing team.

Role responsibilities

• Plan, create, and execute CRM campaigns across email, SMS, push notifications, and other communication channels.
• Monitor campaign performance, analyse results, and deliver actionable insights and reports.
• Develop personalised copy for player communications, promotions, and landing pages.
• Optimise customer segmentation strategies to improve personalisation and campaign effectiveness.
• Collaborate with internal teams to ensure alignment with the wider marketing strategy and business objectives.
• Continuously identify opportunities to improve CRM processes and enhance player retention.

Requirements

• Previous experience in CRM within the iGaming industry is essential.
• Strong knowledge of the MGA and UK markets is highly preferred.
• Genuine interest in Sports and Casino products with a strong marketing mindset.
• Highly organised and detail-oriented, with the ability to manage multiple campaigns in a fast-paced environment.
• Fluent English; experience with OptiMove is considered an advantage.

What's on offer

• Flexible working environment that supports work-life balance.
• Comprehensive health insurance and modern office with an in-house gym.
• Supportive team culture with strong focus on learning, development, and career growth.

For a confidential discussion regarding this opportunity, please contact Boston Link.