Digital Marketing Designer

• Malta - Hybrid working arrangement
• You'll form part of the Marketing and Growth Team
• Reporting to the Senior Marketing Leadership

The Opportunity:

A growing international organisation is looking for a commercially minded Digital Marketing Designer to develop creative assets across performance marketing, organic social media and customer-retention channels.

This position goes beyond producing visually attractive content. The successful candidate will design with measurable outcomes in mind, including conversion, engagement, scalability and speed of execution.

You will combine strong design expertise with a practical understanding of digital marketing and emerging creative technologies. Generative AI will form an important part of your workflow, helping you produce variations efficiently, respond to changing trends and maintain a consistent supply of fresh campaign content.

While full video editing will be managed by a dedicated production team, you will contribute creative concepts, storyboards, templates, motion elements, overlays and AI-generated material for use in video campaigns.

Main Responsibilities:

Performance Marketing:

• Create conversion-focused visual assets for paid campaigns across Google, Meta and other digital advertising platforms.
• Produce creative formats for Performance Max, Demand Gen, display, social media and programmatic campaigns.
• Use generative AI tools to develop design variations, adapt content for different audiences and markets, replace or extend backgrounds, and scale campaign imagery.
• Work with performance-marketing colleagues to interpret results such as click-through rates, acquisition costs and return on advertising spend.
• Apply campaign insights to refine successful concepts and develop structured creative tests.
• Design promotional banners, campaign elements, app-store assets and other visuals supporting websites and landing pages.

Video and Motion Support:

• Collaborate with video editors by preparing storyboards, templates, graphic overlays, title treatments and other production-ready assets.
• Create AI-generated visual effects, abstract footage and supporting material for short-form paid and organic video content.
• Develop motion graphics, transitions, animated titles and attention-grabbing visual hooks.
• Organise and package files clearly so they can be used efficiently by the video-production team.

Organic Social Media and Brand Awareness:

• Produce platform-appropriate content for channels such as Instagram, Facebook and Reddit.
• Design carousels, Stories, infographics, community posts, visual explainers and culturally relevant social content.
• Monitor digital trends and respond quickly with creative ideas that feel natural to each platform.
• Translate complex subjects into accessible and shareable visual formats.
• Adapt content to suit the tone and expectations of specific online communities without compromising brand standards.

CRM and Email Marketing:

• Design banners, product visuals, headers and campaign imagery for onboarding, retention, loyalty and re-engagement communications.
• Prepare email assets that display effectively across different devices, screen sizes and email clients.
• Account for dark mode, transparent backgrounds, contrast, file-size limitations and image-to-text ratios.
• Work within the technical constraints of email design while maintaining visual impact.

Brand Consistency:

• Ensure that paid, organic and AI-generated materials follow the organisation’s visual identity, typography and compliance requirements.
• Help evolve the brand’s creative output while maintaining a consistent and recognisable style.
• Balance experimentation and innovation with accuracy, quality and brand integrity.

Skills and Experience:

• Strong portfolio demonstrating high-quality digital design across paid advertising, organic social media and brand campaigns.
• Sound understanding of the different creative approaches required for performance advertising and community-led content.
• Ability to design visuals that capture attention, encourage engagement and support measurable commercial objectives.
• Experience collaborating with performance marketers, social media teams and video editors.
• Confidence working in a fast-moving environment with frequent campaign launches and short production timelines.
• Strong file-management and handover practices, including well-organised project files and clearly labelled layers.
• Experience developing creative variations and testing alternative visual approaches.
• Advanced prompt-writing skills for generating accurate, production-ready images and video content using AI.
• Understanding of visual storytelling, audience behaviour, shareability and content engagement.
• Working knowledge of email-design requirements, including file optimisation, responsive formats, dark-mode compatibility and deliverability considerations.
• Experience creating and incorporating 3D elements would be considered an advantage.

Technical Knowledge:

AI and Advertising Tools:

Candidates should have practical experience with several of the following:

• Google’s advertising asset-generation tools
• Imagen or comparable text-to-image platforms
• Veo or other high-quality AI video-generation models
• Meta’s automated creative and Advantage+ features
• Image expansion, background generation, localisation and creative-variation workflows
• Midjourney, Stable Diffusion, Topaz or similar creative and enhancement tools

Design and Collaboration Software:

• Advanced proficiency in Adobe Photoshop and Illustrator
• Experience using After Effects for motion design, animated typography and transitions
• Strong working knowledge of Figma for layouts, asset creation, vector preparation and team collaboration
• Ability to prepare files and assets for smooth handover to video, marketing and development teams

The Ideal Candidate:

You are a visually accomplished designer who also understands the commercial purpose behind each asset. You are comfortable using performance data to guide creative decisions and can move quickly without compromising quality.

You are curious about emerging technology, confident experimenting with AI-assisted workflows and able to turn ideas into effective visual campaigns across multiple platforms. Most importantly, you understand that successful digital design must attract attention, communicate clearly and encourage action.