- Remote
- Max 6 hours time difference from Malta CET
In this role, you'll take ownership of their manual outreach pipeline and transform it through AI-powered automation. You'll bring extensive hands-on outreach experience and a detailed understanding of the process, from individual replies through to successful placements.
Our client is moving towards an AI-agent-led operating model, enabling a lean team to manage work at scale. You'll play a key role in this transition by building reliable, scalable workflows that support the company's growth.
You'll be accountable for the cost of the full outreach process, from identifying a domain to securing a live link for the company's customers. Reducing costs while increasing scale will be central to the role. You'll also work closely with the company's client manager and take responsibility for key accounts placing high-volume monthly orders.
What you'll do
• Own the outreach pipeline end to end as a system, not as a manual process staffed by people.
• Build workflows that are sustainable and dynamic, not brittle scripts that work for a week and then quietly break.
• Make the pipeline mimic human behaviour at scale.
• Do the outreach hands-on for a period before you automate it, then use what that teaches you to fine-tune workflows and head off deliverability, reply-handling and quality problems before they become issues.
• Lead a team of outreach specialists who oversee and quality-assure sections of the pipeline. Decide which sections need human review and which can be trusted to run unattended.
• Once a workflow is stable, find the next bottleneck and solve it.
• Work in Claude on the CLI as your primary environment, running agents across mailboxes and pipeline stages in parallel.
• Combine agents from different AI models so checks are cross-validated rather than resting on one model's judgement, and know which model to use for each task.
• Set up and run mailbox infrastructure end to end, including the DNS layer: SPF, DKIM, DMARC, warm-up and sender rotation.
• Drive down the cost per live link and clearly demonstrate where the savings came from.
• Offer first-class, friendly service to key accounts placing bulk orders, knowing when to educate and when to listen carefully and deliver what is requested.
What you'll need
• At least four years working in manual outreach teams: real volume, real replies and real webmasters.
• A complete understanding of the manual outreach process, from prospecting and contact discovery through to a published link.
• Experience across multiple parts of the process, including prospecting, sending, negotiation and placement, with a clear understanding of how decisions at one stage affect another.
• A record of building automated workflows that survive contact with volume, and the judgement to know when a workflow needs rebuilding rather than patching.
• A clear understanding of how AI agent models differ and how to combine models and tools to achieve the best result.
• Fluency with Claude on the CLI. You're comfortable running several agents and mailboxes at once without losing track of what each is doing.
• A working command of APIs and endpoints: reading specifications, authenticating, handling pagination and rate limits, and debugging calls that fail silently.
• The ability to stand up new mailboxes from scratch, including DNS records, without handing that step to someone else.
• The instinct to build a system rather than absorb the work yourself. If you're the bottleneck, something needs automating.
• A friendly, confident approach with people and comfort leading client-agency calls.
Nice to have
• Experience in the casino or iGaming industry.
• Experience managing deliverability across a large pool of mailboxes and domains.
• A habit of building your own tooling rather than waiting for it.
Working with our client
Our client offers real autonomy over how the pipeline is built and where effort is focused. The emphasis is on increasing capacity through effective automation rather than simply adding headcount. You'll be encouraged to build lasting solutions that eliminate repetitive work. Success is measured by throughput and cost per link, rather than hours worked.