Our client is a global leader in providing trading solutions with high quality industry-standards used by brokers, institutional financial companies, and traders worldwide. They have been operating for almost 20 years and they have always kept their top notch products above competition. They are seeking a hands-on Performance Marketing Manager to generate qualified opportunities among brokers, institutions, and retail traders on a global scale.
About the Role This is a results-driven performance marketing role focused on generating high-quality B2B and B2C demand for the company's trading technology products. Success will be measured by qualified broker and institutional enquiries, product presentations and trials, commercial pipeline growth (complex B2B), and new active trader accounts (B2C).
You will own end-to-end demand generation across multiple digital channels, manage media budgets with a clear performance focus, and work closely with sales, marketing, design, and content teams.
Key Responsibilities - Develop and execute demand-generation campaigns for the company's products (global, country-specific, and high-precision targeting including localized geo, audiences, and retargeting)
- Manage paid channels including:
- LinkedIn
- Google Ads (Search / PPC)
- Google Ads (YouTube & Discovery)
- Instagram
- Facebook (optional)
- TikTok (optional)
- Target complex B2B audiences (brokers, banks, exchanges, hedge funds, and decision-makers such as founders, CEOs, COOs, CTOs, Heads of Brokerage, Dealing, Risk, and Technology) as well as B2C retail traders
- Coordinate campaign messaging, advertising creatives, and landing pages
- Run ongoing A/B and multivariate testing on creatives, landing pages, and other variables
- Manage media budgets and continuously optimise spend based on performance
- Implement and maintain end-to-end analytics (GA4, Finteza, and other tools)
- Collaborate daily with marketing, sales, design, and content teams
- Produce clear weekly and monthly reports covering campaign performance, attribution, and commercial pipeline impact
- Ensure all advertising fully complies with applicable financial-industry regulations and platform requirements
What We're Looking For - Minimum 5 years of proven performance marketing experience, with strong hands-on expertise in LinkedIn and Google Ads
- Solid understanding of B2B and B2C sales cycles and pipelines in enterprise software, finance, brokerage, or financial SaaS
- Experience with CRM systems, marketing automation platforms, and end-to-end analytics
- Experience managing international campaigns and significant media budgets
- Strong analytical mindset and clear communication skills
- Good spoken and written English and Russian language will be considered as a strong advantage
Preferred Experience - Understanding of MetaTrader-style platforms and the broader brokerage industry (brokerage operations, liquidity, dealing, risk management, APIs, and trading infrastructure)
- Knowledge of account-based marketing (ABM) and how performance marketing supports ABM strategies
- Strong awareness of advertising platform restrictions, compliance requirements, Google certificates, and country-specific limitations
- Background in retail finance, iGaming, or fintech is welcome provided you can adapt quickly to complex B2B sales cycles
Success Measures - Volume and quality of qualified B2B leads (demo/trial requests, etc.)
- CPA / CPL
- ROMI
- Pipeline growth
What Our Client Offers - Competitive base salary with annual bonus
- Relocation assistance
- Exceptional private medical cover
- Fully paid professional trainings and development
- Full board daily meals
- Gym membership / access
- Free parking
- Opportunity to work with one of the most widely used technology platforms in the global brokerage industry
- Collaborative, fast-paced environment with direct impact on commercial results
- Clear professional growth in a specialised and high-demand niche
If you are a results-oriented performance marketer with strong LinkedIn and Google expertise and experience in finance or complex B2B environments, our client would be very interested to hear from you.
Please apply with your CV and a short note outlining your relevant performance marketing experience and results.