Martech Manager

• Fully remote
• Position sits at the intersection of marketing, analytics & technology
• Awesome company benefits offered

An international digital marketing agency is seeking an experienced Marketing Technology Manager to oversee the systems and technical processes supporting its performance-marketing activity.

This position sits at the intersection of marketing, analytics, and technology. You will ensure that campaign tracking and reporting data is captured accurately, transferred reliably between systems, and structured in a way that supports informed commercial decisions.

You will collaborate with media, analytics, project delivery, and client-side technical teams across multiple international accounts.

Key Responsibilities:

• Design, implement, and maintain measurement solutions across websites, campaign landing pages, and paid advertising channels
• Manage tag-management environments, including account structure, configuration, access, testing, and troubleshooting
• Establish clear standards for campaign parameters, tracking links, naming structures, and data classification
• Configure and validate web analytics tools, including GA4 and comparable measurement platforms
• Set up and resolve issues involving pixels, tags, conversion events, and channel-specific tracking solutions
• Support measurement across paid search, social media, programmatic, affiliate, and other acquisition channels
• Connect advertising platforms with analytics tools, CRM systems, affiliate solutions, and internal data sources
• Review the movement of data between systems and investigate missing, duplicated, or inconsistent information
• Assess attribution accuracy and reconcile differences between advertising platforms and internal reporting
• Implement or support server-side measurement, conversion APIs, webhooks, postbacks, and related integrations
• Conduct technical checks before campaigns go live, covering events, parameters, data layers, consent requirements, and integrations
• Work with analytics and media teams to make reliable, well-structured information available for dashboards and performance reporting
• Create and maintain technical documentation for measurement setups, integrations, naming standards, and operational procedures
• Recommend improvements to tracking reliability, data quality, and the wider marketing-technology setup

Experience and Skills:

• At least three years’ experience in marketing technology, digital analytics, technical tracking, or a related field
• Previous exposure to an agency, performance-marketing team, or other acquisition-focused environment
• Strong practical knowledge of Google Tag Manager, GA4, data layers, campaign parameters, and conversion measurement
• Experience implementing advertising technologies used by platforms such as Meta, Google, TikTok, Snapchat, and other paid-media channels
• A sound understanding of attribution models, acquisition journeys, and digital marketing performance indicators
• Experience working with APIs, CRM connections, webhooks, postbacks, or server-side tracking solutions
• Strong diagnostic skills and the ability to reconcile data from different systems
• Confidence working with both technical specialists and non-technical stakeholders
• A structured and detail-oriented approach to documentation, testing, and quality assurance
• Basic working knowledge of JavaScript, HTML, and common data formats is highly desirable
• Experience within iGaming, sportsbook, casino, affiliate marketing, or another highly performance-led sector would be considered an advantage