Business Analyst

• Fully remote
• An international digital marketing agency
• Great company benefits offered

An international digital marketing agency is looking for a commercially minded Business Analyst to help its senior management team make informed decisions using reliable data.

The position will involve examining business, client, and marketing performance; assessing the quality of management information; and converting findings into practical recommendations. You will support both operational planning and commercial development, including the evaluation of client accounts, new opportunities, and potential areas for growth.

This role is well suited to someone who can look beyond headline figures, understand the story behind the data, and communicate its significance clearly to senior and non-technical stakeholders.

Key Responsibilities:

• Work with internal and external stakeholders to understand business needs and translate them into clearly defined requirements
• Examine commercial, client, and campaign results to identify meaningful patterns and areas requiring further investigation
• Detect inconsistencies, unusual movements, emerging risks, and potential growth opportunities
• Assess dashboards and management reports for accuracy, consistency, and business relevance
• Present concise findings and recommendations to senior management, operational leads, and client-facing teams
• Explain the commercial implications of performance data and recommend where action may be needed
• Track agreed indicators across business performance, client accounts, marketing activity, and revenue
• Highlight significant changes in results before they become larger operational or commercial issues
• Provide analysis to support sales discussions, pitches, account development, and prospective client assessments
• Evaluate account potential and identify opportunities to expand existing commercial relationships
• Turn complex datasets and marketing measures into accessible conclusions for non-technical audiences
• Collaborate with account management, performance marketing, operations, and marketing-technology teams to validate findings
• Conduct ad-hoc investigations to support strategic planning and day-to-day management decisions
• Improve the structure and usefulness of reporting processes and management information

Experience and Skills:

• At least three years’ experience in business analysis, commercial analysis, data analysis, performance analysis, or a related position
• Strong analytical and problem-solving capabilities, with an ability to connect data findings to practical business action
• Substantial experience working with performance reports, dashboards, targets, and management information
• Confidence identifying discrepancies, risks, trends, and commercially valuable opportunities
• The ability to present conclusions and recommendations clearly to senior stakeholders
• Advanced proficiency in Excel or Google Sheets
• Exposure to SQL, business-intelligence software, or data-visualisation tools would be beneficial
• Familiarity with acquisition measures such as first-time depositors, CPA, CAC, ROAS, conversion rates, and revenue
• Strong commercial awareness and an understanding of how analytical findings can support retention, sales, and growth
• Experience within iGaming, digital advertising, performance marketing, or another data-intensive industry is highly desirable