Head of Acquisition

• Direct access to ownership and influence over key decisions
• Own acquisition strategy, partnerships and channel performance
• Drive casino growth across Canada, Germany, Italy and Australia

Our client is a growing, founder-led online casino operator looking for a Head of Acquisition to drive profitable player growth across its brands, with a focus on Canada, Germany, Italy and Australia.

You'll have direct access to the owners and the freedom to shape strategy, put ideas into practice and make changes quickly. This is a hands-on role in a lean, entrepreneurial team, ideal for someone who enjoys taking ownership and seeing the impact of their decisions.
 
Location: Sliema/Malta
Working arrangement: Hybrid
Salary: Circa €90,000 gross annually


What you'll be doing

• Own the acquisition strategy across the casino brands, with a focus on Canada, Germany, Italy and Australia.
• Develop and grow affiliate partnerships, negotiating commercially sound CPA, revenue share and hybrid agreements.
• Assess and scale paid acquisition channels, adapting campaigns and investment to each market.
• Own acquisition budgets, forecasts and performance targets, balancing first-time depositor growth with player quality, acquisition cost and lifetime value.
• Take a hands-on approach to key partnerships, campaign performance and commercial negotiations.
• Work closely with CRM and VIP teams to connect acquisition activity with retention, player value and long-term profitability.
• Collaborate with product, payments and external providers to improve registration-to-deposit conversion and resolve friction in the player journey.
• Establish clear reporting and use performance data to guide investment, test new opportunities and stop underperforming activity.
• Develop the acquisition function as the business grows, identifying the people, tools and processes needed.
• Ensure acquisition activity follows applicable market requirements and responsible gambling standards.

What we're looking for

• Proven acquisition leadership experience within a B2C online casino operator.
• A track record of growing player acquisition profitably across international markets, ideally including Canada, Germany, Italy or Australia.
• Strong affiliate marketing experience, including partner development, negotiation and traffic quality assessment.
• A good understanding of paid media and how to evaluate different acquisition channels.
• Strong commercial and analytical skills, with confidence managing budgets and assessing CPA, conversion, player value and return on investment.
• Experience working closely with CRM, VIP and product teams to improve performance beyond the first deposit.
• The ability to move between strategy and execution, remaining personally involved in delivery.
• A practical, accountable approach and the confidence to work directly with founders in a lean business.
• Familiarity with SOFTSWISS and its reporting or affiliate tools would be an advantage.