CPO

• Malta preferred (on-site/hybrid); remote considered
• 10+ years in product, 4+ leading teams at Head of Product, VP or CPO level
• Competitive salary plus performance-related bonus

About our client:

Our client is an established, fast-growing iGaming affiliate group headquartered in Malta, with a sizeable international team. They operate a portfolio of affiliate brands across sports betting and casino in the US, UK and other regulated markets, growing through SEO, paid media and video.

Their sites are built around high-quality content and usability, helping users make informed decisions before they sign up. Alongside their owned brands, they run partnerships where their technology powers and monetises the iGaming sections of third-party sites. The group is now expanding beyond affiliate operations into B2B platform products, with several in build.

The role:

The CPO will own product strategy and the roadmap across the group, covering both the affiliate products that monetise owned and partner assets today and the platform products being developed into standalone businesses. You'll bring a broad portfolio of initiatives together into one coherent product organisation with clear priorities, shared components and measurable commercial outcomes.

• Reports to: CEO
• Works closely with: the wider leadership team, including technology, commercial, operations, SEO and content
• Leads: Product management and UX/design
• Location: Malta (on-site/hybrid)

Product scope:

• Affiliate core: CMS (comparison lists, reviews), tracking, operator onboarding and ad inventory across owned sites
• Partner integrations: technology integrations into partner sites, plus shared widgets and components
• B2B platforms: several platform products in development, spanning monetisation tools, affiliate networks and sports data
• Internal AI: product input into AI tooling and workflows, with technology leadership

Key responsibilities:

Strategy and portfolio:

• Own the group product vision and a single prioritised roadmap across affiliate and platform products
• Make build, buy, partner or white-label decisions with clear commercial cases
• Define shared architecture so components are built once and reused
• Support platform products as they become standalone businesses: positioning, packaging and pricing

Monetisation and performance:

• Own the product levers behind revenue: list logic, ad inventory and pricing, conversion rate optimisation, tracking and attribution
• Work with Sales on how inventory and placements are packaged and sold
• Set and report product KPIs per asset and platform

Partnerships:

• Lead product scope and integration for third-party partnerships and joint ventures
• Evaluate and integrate partner products into the portfolio
• Own review and rating methodology, testing processes and roadmap

Team and delivery:

• Build and lead the product organisation
• Run discovery and delivery with Engineering, from spec through release and measurement
• Set documentation and process standards
• Bring AI into product workflows and features

Compliance:

• Ensure products meet market-specific regulatory and responsible gambling requirements, working with Legal

What success looks like:

First 90 days:

• Audit every product line and roadmap and publish one group product map
• Deliver a prioritised 12-month roadmap with CEO-approved commercial cases
• Define the product team structure and open the first hires
• Own day-to-day prioritisation and delivery, with improvements already live and measured

6 months:

• Measurable revenue uplift per asset from list, inventory and conversion work
• Faster launches for new partner integrations and markets
• Roadmap delivered and on track
• Platform products live with paying external clients
• Monthly product KPI reporting across all assets and platforms

Requirements:

Must have:

• 10+ years in product, including 4+ leading product teams at Head of Product, VP or CPO level
• Deep iGaming affiliate experience: comparison lists, CPA/rev share/hybrid deals, tracking, operator relationships
• Track record shipping B2B platform or SaaS products
• Strong commercial judgement: builds business cases and owns revenue-linked KPIs
• Comfortable running many products at once, from content sites to platforms
• Fluent English; able to work with engineering at a technical level (APIs, CMS, data feeds)

Nice to have:

• US regulated market and sportsbook experience
• SEO-driven product experience at scale
• Experience scaling a product org from founder-led to structured
• Hands-on use of AI in product workflows

What's on offer:

• A C-level seat in a group moving from affiliate operations to platform provider
• Real scope: multiple live products, new platforms in build and JV partnerships
• Competitive salary plus performance-related bonus
• Headquartered in Malta