Dutch Marketing Manager

• Location: The Netherlands, Malta or Málaga
• Hands-on role

This is a hands-on role for someone who combines commercial judgement with strong execution and uses data to understand what delivers results. You will report to the Head of Marketing.

Details
Location: The Netherlands, Malta or Málaga
Industry: iGaming

Key Responsibilities

• Own the Dutch marketing and promotional calendar, managing budgets, deadlines and quality, including bonus and promotional spend.
• Develop and maintain CRM segments for casino and sportsbook, coordinating campaigns with the relevant specialists.
• Monitor and improve the player journey, from advertising and registration through to ongoing engagement and retention.
• Lead the casino and content/design team, setting clear priorities and supporting day-to-day delivery.
• Track acquisition, conversion, active players, retention and revenue across casino and sportsbook.
• Deliver concise weekly performance updates and monthly reporting, highlighting results, causes, actions and priorities.
• Use control groups and A/B testing to measure the incremental impact of campaigns and promotions.
• Work closely with the central Heads of Marketing, Casino and Sportsbook, as well as Support and Compliance.

Requirements

• At least five years of marketing experience in the iGaming industry.
• Strong knowledge of the Dutch iGaming market and its regulatory environment.
• People management experience, with the ability to lead and develop a casino and content/design team.
• Experience in CRM, promotions and performance optimisation, with a clear understanding of how marketing activity affects commercial results.
• An analytical approach and confidence using testing and reporting to guide decisions.
• Strong planning and communication skills, with the ability to coordinate multiple teams and partners.
• Fluent Dutch and English, both written and spoken.
• Based in The Netherlands, Malta or Málaga

For a confidential discussion regarding this opportunity, please contact Lourens Pahud de Mortanges at lourens.mortanges@boston-link.com or +3569999127.
Boston Link are recruitment experts specialising in the iGaming, financial services, digital assets and technology sectors. We draw on our experience as headhunters with strong industry connections.